About us:

MOGO Auto Limited is part of Eleving Group, an international fintech company operating in sixteen countries across three continents. We are a world-class, reliable, and internationally trusted partner, expanding access to finance in Kenya to promote upward social mobility. Our portfolio encompasses a range of financial products, including car financing, motorcycle financing, tuk-tuk financing, electric motorcycle financing, logbook loans, and vehicle financing.

Since entering the Kenyan market in 2019, we have financed over 100,000 vehicles and served over 50,000 satisfied customers. In June 2024, our new motorcycle financing issuances surpassed the 230 million Kenya shilling mark.

Our growth is attributed to a focused market growth strategy, a strong emphasis on data and technology, and robust risk management structures. We process loan requests within 24 hours and offer flexible repayment terms of up to 60 months.

Our mission is to provide convenient and affordable financing solutions to our customers, backed by a lowest price guarantee.

MOGO is one of the few financial companies globally that finances cars of any age, brand, or model. We empower our customers to choose vehicles from trusted dealerships through our user-friendly online car portal.

Mogo Auto Limited recently signed a commitment letter with Development Finance Corporation (DFC), for a $10 million loan to finance electric vehicles in Kenya.

Our goal is to facilitate upward social mobility across Kenyan communities by providing innovative and sustainable financial solutions. We strive to build mutually beneficial partnerships with our customers, helping them find the best deals and guiding them through the purchasing process.

Join us - you'll love working in a collaborative and non-bureaucratic environment that is fun yet stable and sustainable.

What you will do:

Role Overview:

The Content Strategist will shape the content ecosystem for MOGO Kenya — defining content pillars, mapping customer journeys, creating editorial calendars and ensuring content resonates across channels (social media, website, blogs, emails, SMS, field activations). The role supports both brand awareness and conversion for products such as car logbook loans, boda/tuk-tuk logbook loans, and targeted campaigns (e.g., “GET A CAR LOGBOOK LOAN, WIN A CAR”). Your job is to ensure content is strategic, measurable, onbrand and drives business goals.

What you will need:

Skills & Competencies:

• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies or related field.
• 3-5 years’ experience in content strategy or content marketing, preferably in Kenya’s digital environment.
• Strong editorial thinking, ability to map audience journeys, set content themes and translate into execution.
• Excellent writing and editing skills; ability to craft for different formats and channels.
• Experience with social media content, blogs, website content, email/SMS content and field collateral.
• Familiarity with analytics tools (Google Analytics, social insights), ability to present insights and recommendations.
• Comfortable working with internal stakeholders (Design, Videography, Digital, Influencers, Field Marketing) and managing multiple content streams.
• Highly organised, proactive, creative and detail-oriented.

Preferred Qualities:

• Prior experience in financial services or fintech content is a plus.
• Understanding of Kenyan vernacular/social media culture and content preferences.
• Ability to stay ahead of content trends and propose “first mover” formats

Working Conditions:

• Based in Nairobi with possibility of regional content shoots (Kenya)
• Some flexibility required for content production timelines (evenings/weekends) depending on campaign deadlines

With us you will:

Feel Good

• A friendly and dynamic work environment
• An excellent well-being program:
• Health insurance (after probation period)
• Pension scheme (after probation period)
• Active social life and events

Win

• Fast results without the friction of bureaucracy
• Great victories due to the transparency of the company and its goals
• Bonuses and awards for the great work
• Participate in victory celebrations with your co-workers

Grow

• Together with an intelligent team
• Yourself and the company with the established feedback culture
• Your knowledge with training possibilities

• Develop an end-to-end content strategy: define content themes/pillars, map them to target segments and customer journeys.
• Maintain the content calendar across all channels (social media, website, blog, email/SMS, field marketing assets, influencer assets etc) and ensure alignment with the marketing/communications campaign schedule.
• Conduct research: audience personas, competitive content audit, trending formats, platform insights, Kenya-specific media consumption behaviours.
• Collaborate with content creators, videographers, graphic designers, digital marketing, influencer manager and PR Manager to bring strategic direction to content creation: briefing creatives, approving scripts, storyboards, ensuring brand consistency and optimization for platforms.
• Ensure channel-appropriate best practices are infused into content (website, blog posts, landing pages, social media etc).
• Design and oversee content optimization: repurposing assets (e.g., turning video to shorter clips, blogs to infographics), distribution strategy and scheduling.
• Analyse content performance (engagement, dwell time, social shares, conversion metrics) and surface actionable insights to optimise future content.
• Support field marketing & activations: provide content assets and scripts for branch events, field marketers, social activations and off-line collateral.
• Maintain brand voice, tone guidelines, editorial style across all content produced; and maintain a content asset library for reuse.
• Stay updated on content trends (e.g., interactive formats, Shorts/Reels, IG Carousels, TikTok Kenya trends) and recommend innovative formats

• Strong editorial thinking, ability to map audience journeys, set content themes and translate into execution.
• Excellent writing and editing skills; ability to craft for different formats and channels.
• Experience with social media content, blogs, website content, email/SMS content and field collateral.
• Familiarity with analytics tools (Google Analytics, social insights), ability to present insights and recommendations.
• Comfortable working with internal stakeholders (Design, Videography, Digital, Influencers, Field Marketing) and managing multiple content streams.
• Highly organised, proactive, creative and detail-oriented.

• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies or related field.
• 3-5 years’ experience in content strategy or content marketing, preferably in Kenya’s digital environment.