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Vacancy title:
CRM & Retention Lead
[Type: FULL_TIME, Industry: Healthcare, Category: Advertising & Marketing, Business Operations, Management]
Jobs at:
Pharmaplus
Deadline of this Job:
Monday, April 20 2026
Duty Station:
kenya | kenya
Summary
Date Posted: Wednesday, April 8 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Hiring:
CRM & Retention Lead
Reports To:
Digital Commercial & Revenue Growth Lead
Role Summary:
Owns customer retention and lifecycle marketing.
Core Responsibilities:
- Develop CRM strategies
- Manage email, SMS, WhatsApp campaigns
- Build loyalty programs
- Segment customer base
- Optimize lifecycle marketing
KPIs:
- Repeat purchase rate
- Customer Lifetime Value (LTV)
- Retention rates
- Revenue from CRM channels
- Churn rate
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
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