Background information about the job or company (e.g., role context, company overview)

Tourism Fund (TF) is a State Corporation established under the Tourism Act, 2011 which came into operation on 1st September, 2012 vide special issue Kenya Gazette Supplement No. 93 of 24th August, 2012.

Responsibilities or duties

• Developing, reviewing and overseeing implementation of corporate communication policies, strategies and programmes.
• Providing technical advice to management on corporate communications, public and media relations.
• Managing negative publicity in consultation with the CEO.
• Conducting customer satisfaction surveys and monitoring public perception.
• Initiating and managing internal and external communication programmes.
• Establishing communication linkages with stakeholders.
• Facilitating preparation and publication of institutional communication materials.
• Overseeing preparation of speeches, press releases and stakeholder responses.
• Managing development and maintenance of the corporate brand.
• Engaging stakeholders to enhance public perception.
• Liaising with media and the public on key issues.
• Coordinating advertisements and publicity programmes.
• Coordinating public functions and corporate events.
• Developing Corporate Social Responsibility (CSR) programmes.
• Preparing and implementing annual work plans, budgets and reports.
• Establishing communication systems (internal and external).
• Supervising and assigning duties within the department.
• Approving all content for the Fund’s website and digital platforms.
• Undertaking departmental risk mitigation.

Qualifications or requirements (e.g., education, skills)

• Bachelor’s degree in Communication, Public Relations or equivalent.
• Master’s degree in Communication, Public Relations or related field.
• Professional membership in a relevant body (where applicable) in good standing.
• Leadership course certificate lasting at least four (4) weeks.
• Proficiency in computer applications.

Experience needed

• Minimum of twelve (12) years relevant experience, with at least four (4) years at Principal Communication Officer level or equivalent.

Skills and Competencies

• Leadership skills
• Strategic and innovative thinking
• Interpersonal relationship skills
• Strong analytical skills
• Negotiation skills
• Report writing skills
• Problem solving skills
• Communication skills
• Ability to work under pressure
• Ability to work independently and in a team

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

• Appointments to this grade shall be made on permanent and pensionable terms

• Developing, reviewing and overseeing implementation of corporate communication policies, strategies and programmes.
• Providing technical advice to management on corporate communications, public and media relations.
• Managing negative publicity in consultation with the CEO.
• Conducting customer satisfaction surveys and monitoring public perception.
• Initiating and managing internal and external communication programmes.
• Establishing communication linkages with stakeholders.
• Facilitating preparation and publication of institutional communication materials.
• Overseeing preparation of speeches, press releases and stakeholder responses.
• Managing development and maintenance of the corporate brand.
• Engaging stakeholders to enhance public perception.
• Liaising with media and the public on key issues.
• Coordinating advertisements and publicity programmes.
• Coordinating public functions and corporate events.
• Developing Corporate Social Responsibility (CSR) programmes.
• Preparing and implementing annual work plans, budgets and reports.
• Establishing communication systems (internal and external).
• Supervising and assigning duties within the department.
• Approving all content for the Fund’s website and digital platforms.
• Undertaking departmental risk mitigation.

• Leadership skills
• Strategic and innovative thinking
• Interpersonal relationship skills
• Strong analytical skills
• Negotiation skills
• Report writing skills
• Problem solving skills
• Communication skills
• Ability to work under pressure
• Ability to work independently and in a team

• Bachelor’s degree in Communication, Public Relations or equivalent.
• Master’s degree in Communication, Public Relations or related field.
• Professional membership in a relevant body (where applicable) in good standing.
• Leadership course certificate lasting at least four (4) weeks.
• Proficiency in computer applications.