1. Introduction to the Role

Optimise Outsourcing is seeking for a commercially driven Digital Marketing Executive to take ownership of marketing activity and drive measurable business growth. This is a hands-on role combining both strategy and execution. You will be responsible for turning ideas into structured campaigns, executing them effectively, and delivering measurable outcomes. This is not a content-posting role. The focus is on performance, consistency, and results

Min Qualification:

Diploma

Experience Level:

Mid level

Experience Length:

2 years

Job descriptions & requirements

Employer: Optimise Outsourcing Ltd

Work Location: Nairobi (Office-based)

Working Hours: Monday–Friday

Type: Full-Time

2. About the Client

Our client is a growing UK-based business operating within a specialist, consultancy-led sector, delivering high-value solutions to a diverse client base.

As the business continues to scale, there is a strong focus on building a more structured and commercially driven marketing function to support lead generation and revenue growth.

This role sits at the centre of that transformation. The successful candidate will take ownership of marketing activity, bringing together content, campaigns, and digital channels into a cohesive and results-driven approach.

The business operates in a performance-led environment where success is measured by outcomes, not activity. Marketing is closely aligned with sales, and there is a clear expectation that campaigns contribute directly to pipeline and revenue.

You will be working closely with senior stakeholders across sales and leadership teams, with the opportunity to influence both strategy and execution.

For GDPR and confidentiality reasons, the client’s identity will be disclosed at the interview stage.

3. ROLE OBJECTIVE

The primary objective of this role is to:

• Generate consistent inbound leads
• Build and execute structured marketing campaigns
• Align marketing activity with sales and revenue goals

Success will be measured based on lead generation, campaign performance, and contribution to business growth.

4. About Optimise Outsourcing

Optimise Outsourcing is a UK-registered Employer of Record (EOR) and recruitment partner with a strong operational base in Nairobi. We connect high-performing Kenyan professionals with established international businesses and provide:

• Full HR and operational support
• Structured onboarding and training
• Performance coaching and development
• A professional, office-based working environment

Joining Optimise means joining a company committed to long-term career growth and operational excellence.

5. Key Responsibilities

1. Lead Generation & Campaign Ownership (Core Focus)

• Plan, execute, and optimise marketing campaigns across digital channels
• Drive inbound lead generation aligned to business targets
• Develop lead magnets (guides, landing pages, downloadable content)
• Continuously improve campaign performance and conversion rates
• Take ownership of turning internal ideas into structured, executable campaigns

2. Content Creation, Coordination & Brand Development

• Create high-quality marketing content including:
  • Videos
  • Social media content
  • Blogs, case studies, and customer stories
• Work closely with internal teams (including field-based staff) to source and capture content
• Plan and coordinate content creation across the business
• Identify content gaps and proactively request required input from stakeholders
• Ensure all content aligns with brand messaging and target audience
• Develop a strong understanding of the target customer and tailor messaging accordingly

3. Paid Advertising & Performance Marketing

• Manage and optimise Google Ads campaigns
• Monitor performance and improve ROI
• Support paid social campaigns where required
• Ensure campaigns are aligned to lead generation objectives

4. CRM & Campaign Management

• Utilise CRM systems (HubSpot or similar) to:
  • Track campaigns
  • Manage lead flow
  • Support marketing automation
  • Support campaign tracking and attribution across channels
  • Assist in improving CRM workflows and campaign effectiveness

5. Website & SEO (Supporting Responsibility)

• Maintain and update website content
• Ensure consistency between campaigns and landing pages
• Support SEO improvements and optimisation
• Work alongside third-party providers where required

6. Reporting, Performance Tracking & Optimisation

• Track and report on key marketing metrics
• Analyse campaign performance and identify improvements
• Take ownership of results and continuously refine approach
• Focus on measurable outcomes (leads, conversions, engagement) rather than activity alone

7. AI & Marketing Efficiency

• Utilise AI tools (e.g. ChatGPT, Canva, CRM tools) to improve efficiency
• Identify opportunities to enhance marketing processes using AI
• Stay up to date with emerging tools and technologies

8. Consistency & Delivery

• Ensure consistent and high-quality delivery of marketing output
• Maintain a structured and organised approach to campaign execution
• Deliver marketing activity reliably and on schedule

6. Essentials

• 2–5 years’ experience in digital marketing
• Proven experience in lead generation campaigns
• Experience owning and delivering marketing projects end-to-end
• Strong content creation skills (video, social, written content)
• Experience managing Google Ads and paid campaigns
• Familiarity with CRM systems (HubSpot preferred)
• Understanding of SEO and website optimisation
• Experience using AI tools in marketing (desirable)
• Understanding of B2B and/or B2C marketing environments
• Experience with structured lead-generation strategies, such as scorecards, funnels, or waitlist campaigns, is highly desirable. Familiarity with commercial marketing frameworks is an advantage.

7. Desirable

• A self-starter who takes full ownership of their work
• Proactive and solution-oriented, with minimal reliance on direction
• Highly target-driven, focused on measurable outcomes and results
• Commercially minded, understanding how marketing contributes to revenue
• Comfortable working independently in a remote environment
• Able to balance strategic thinking with hands-on execution
• A strong communicator, able to collaborate effectively with internal teams
• Confident in suggesting improvements and challenging existing approaches
• Demonstrates ownership of projects and outcomes
• Focused on delivering results, not just completing tasks

8. Working Environment & Equipment

Office-based role in Nairobi.

All equipment provided, including:

• Computer and monitors
• Headset and telephony systems
• Secure access to required systems

Candidates are not required to provide their own equipment.

Remuneration is aligned with experience and current market standards.

• Plan, execute, and optimise marketing campaigns across digital channels
• Drive inbound lead generation aligned to business targets
• Develop lead magnets (guides, landing pages, downloadable content)
• Continuously improve campaign performance and conversion rates
• Take ownership of turning internal ideas into structured, executable campaigns
• Create high-quality marketing content including: Videos, Social media content, Blogs, case studies, and customer stories
• Work closely with internal teams (including field-based staff) to source and capture content
• Plan and coordinate content creation across the business
• Identify content gaps and proactively request required input from stakeholders
• Ensure all content aligns with brand messaging and target audience
• Develop a strong understanding of the target customer and tailor messaging accordingly
• Manage and optimise Google Ads campaigns
• Monitor performance and improve ROI
• Support paid social campaigns where required
• Ensure campaigns are aligned to lead generation objectives
• Utilise CRM systems (HubSpot or similar) to: Track campaigns, Manage lead flow, Support marketing automation, Support campaign tracking and attribution across channels, Assist in improving CRM workflows and campaign effectiveness
• Maintain and update website content
• Ensure consistency between campaigns and landing pages
• Support SEO improvements and optimisation
• Work alongside third-party providers where required
• Track and report on key marketing metrics
• Analyse campaign performance and identify improvements
• Take ownership of results and continuously refine approach
• Focus on measurable outcomes (leads, conversions, engagement) rather than activity alone
• Utilise AI tools (e.g. ChatGPT, Canva, CRM tools) to improve efficiency
• Identify opportunities to enhance marketing processes using AI
• Stay up to date with emerging tools and technologies
• Ensure consistent and high-quality delivery of marketing output
• Maintain a structured and organised approach to campaign execution
• Deliver marketing activity reliably and on schedule

• Digital marketing
• Lead generation campaigns
• Marketing project ownership
• Content creation (video, social, written)
• Google Ads management
• Paid campaign management
• CRM systems (HubSpot preferred)
• SEO and website optimisation
• AI tools in marketing
• B2B and/or B2C marketing environments
• Structured lead-generation strategies (scorecards, funnels, waitlist campaigns)
• Commercial marketing frameworks
• Strategic thinking
• Hands-on execution
• Communication
• Collaboration
• Problem-solving
• Target-driven
• Commercially minded
• Independent work

• Diploma
• 2–5 years’ experience in digital marketing
• Proven experience in lead generation campaigns
• Experience owning and delivering marketing projects end-to-end
• Strong content creation skills (video, social, written content)
• Experience managing Google Ads and paid campaigns
• Familiarity with CRM systems (HubSpot preferred)
• Understanding of SEO and website optimisation
• Experience using AI tools in marketing (desirable)
• Understanding of B2B and/or B2C marketing environments
• Experience with structured lead-generation strategies, such as scorecards, funnels, or waitlist campaigns, is highly desirable. Familiarity with commercial marketing frameworks is an advantage.