Background information about the job or company (e.g., role context, company overview)

Orchid HR Outsourcing is seeking a Field Sales Executive for FMCG.

Responsibilities or duties

• Achieve monthly, quarterly, and annual sales targets.
• Drive both numeric and weighted distribution across assigned outlets.
• Generate and close orders consistently to meet daily and weekly sales goals.
• Expand the customer base by onboarding new retail, wholesale, and HORECA accounts.
• Implement sales strategies and route plans to maximize market coverage.
• Ensure proper product visibility and adherence to merchandising standards.
• Support in-store activations and promotions to stimulate offtake.
• Track competitor activities, pricing, promotions, and share insights with the team.

Submit accurate daily, weekly, and monthly reports on:

• Sales performance
• Route coverage
• Customer orders & stock levels
• Market intelligence
• Maintain updated customer records and sales forecasts.
• Use sales tracking tools or templates to document progress and highlight gaps.
• Build and maintain strong relationships with retailers, wholesalers, distributors, and key decision-makers.
• Address customer concerns promptly and ensure high levels of satisfaction.
• Monitor credit terms, ensure compliance, and report any risks.

Qualifications or requirements (e.g., education, skills)

Qualification: Diploma

Experience needed

Experience: Not specified, but implied by the nature of the role.

• Achieve monthly, quarterly, and annual sales targets.
• Drive both numeric and weighted distribution across assigned outlets.
• Generate and close orders consistently to meet daily and weekly sales goals.
• Expand the customer base by onboarding new retail, wholesale, and HORECA accounts.
• Implement sales strategies and route plans to maximize market coverage.
• Ensure proper product visibility and adherence to merchandising standards.
• Support in-store activations and promotions to stimulate offtake.
• Track competitor activities, pricing, promotions, and share insights with the team.
• Submit accurate daily, weekly, and monthly reports on: Sales performance, Route coverage, Customer orders & stock levels, Market intelligence.
• Maintain updated customer records and sales forecasts.
• Use sales tracking tools or templates to document progress and highlight gaps.
• Build and maintain strong relationships with retailers, wholesalers, distributors, and key decision-makers.
• Address customer concerns promptly and ensure high levels of satisfaction.
• Monitor credit terms, ensure compliance, and report any risks.

• Sales strategy implementation
• Route planning
• Merchandising
• Market intelligence gathering
• Customer relationship management
• Sales reporting
• Credit monitoring

• Diploma