Job Purpose

Talent Grid Africa, on behalf of a fast-growing, design-led client in the building and construction industry, is seeking a commercially driven and data-led Growth Marketing Executive to lead demand generation, pipeline growth, and brand-led commercial impact across B2B and project-based markets. This is a strategic leadership role for a marketer who understands revenue generation, sales alignment, and end-to-end funnel performance, with a proven ability to translate marketing investment into measurable business outcomes.

Key Responsibilities

• Develop and execute a growth marketing strategy that drives qualified leads, strong pipelines, and revenue contribution.
• Own and optimize the full lead life-cycle, from awareness and acquisition through qualification and conversion.
• Drive digital-led demand generation across relevant channels, ensuring consistent lead quality and conversion performance.
• Track and improve marketing efficiency metrics
• Partner closely with Business Development and Sales teams to align targeting, messaging, lead qualification, and conversion processes.
• Support revenue growth across key customer segments, projects, and market opportunities through effective go-to-market execution.
• Balance short-term pipeline delivery with long-term brand equity and market positioning.
• Ensure consistent, premium brand representation across all customer touchpoints and marketing channels.
• Strengthen market visibility and credibility in priority B2B and project-based segments.
• Build and lead a high-performing growth marketing team with strong commercial and analytical capability
• Oversee marketing analytics, reporting, and dashboards to support data-driven decision making.
• Ensure effective use of CRM systems and marketing automation tools to support lead tracking, attribution, and conversion.
• Manage marketing budgets with strong governance, ROI discipline, and performance accountability.
• Lead and manage agencies and external partners under clear performance expectations.

Qualifications

• 8–10 years of experience in growth marketing, demand generation, or commercial marketing roles, with at least 3 years at management level.
• Demonstrated success driving revenue, pipeline growth, or conversion outcomes from marketing initiatives in a B2B environment.
• Experience working closely with Sales or Business Development teams.
• Experience in the construction industry would be highly desirable.
• Strong commercial and analytical skills with the ability to quantify marketing impact.
• Deep understanding of B2B digital marketing, demand generation, and funnel optimization.
• Proficiency in CRM systems, marketing automation platforms, and performance analytics.
• Excellent leadership, communication, and stakeholder management skills.

• Develop and execute a growth marketing strategy that drives qualified leads, strong pipelines, and revenue contribution.
• Own and optimize the full lead life-cycle, from awareness and acquisition through qualification and conversion.
• Drive digital-led demand generation across relevant channels, ensuring consistent lead quality and conversion performance.
• Track and improve marketing efficiency metrics
• Partner closely with Business Development and Sales teams to align targeting, messaging, lead qualification, and conversion processes.
• Support revenue growth across key customer segments, projects, and market opportunities through effective go-to-market execution.
• Balance short-term pipeline delivery with long-term brand equity and market positioning.
• Ensure consistent, premium brand representation across all customer touchpoints and marketing channels.
• Strengthen market visibility and credibility in priority B2B and project-based segments.
• Build and lead a high-performing growth marketing team with strong commercial and analytical capability
• Oversee marketing analytics, reporting, and dashboards to support data-driven decision making.
• Ensure effective use of CRM systems and marketing automation tools to support lead tracking, attribution, and conversion.
• Manage marketing budgets with strong governance, ROI discipline, and performance accountability.
• Lead and manage agencies and external partners under clear performance expectations.

• Strong commercial and analytical skills
• Deep understanding of B2B digital marketing, demand generation, and funnel optimization
• Proficiency in CRM systems, marketing automation platforms, and performance analytics
• Excellent leadership, communication, and stakeholder management skills

• 8–10 years of experience in growth marketing, demand generation, or commercial marketing roles, with at least 3 years at management level.
• Demonstrated success driving revenue, pipeline growth, or conversion outcomes from marketing initiatives in a B2B environment.
• Experience working closely with Sales or Business Development teams.
• Experience in the construction industry would be highly desirable.