WHAT YOU'LL DO

Brand Strategy & Identity

• Own and evolve ARC Ride's brand strategy — ensuring our positioning, voice, and visual identity stay coherent, ambitious, and true across every market we operate in
• Develop and enforce brand guidelines that creative teams, partners, and vendors can execute with confidence
• Audit and continuously raise the quality of brand application across all channels: digital, print, out-of-home, events, product, and partner comms
• Translate business milestones and product developments into compelling brand narratives
• Creative Leadership
• Lead, manage, and grow an in-house creative team spanning design, copywriting, video, and social content
• Set creative direction for campaigns, brand activations, and content series — from concept through execution
• Commission and brief external agencies, photographers, videographers, and production partners when needed
• Build a creative culture grounded in craft, accountability, and African perspective

Communications & Content

• Oversee ARC Ride's social media manger - communications across LinkedIn, Instagram, X/Twitter, TikTok, and emerging platforms — with platform-native strategy for each
• Lead the production of high-quality editorial, video, and visual content that grows our audience and deepens brand trust
• Manage PR relationships, press releases, media partnerships, and thought leadership positioning for the company and its leadership
• Own communications for key company moments: product launches, market expansions, partnerships, and fundraises

Stakeholder & Executive Communications

• Support the CEO and leadership team with presentations, investor materials, conference keynotes, and public-facing communications
• Partner with the commercial and partnerships teams to ensure brand integrity in co-branded and B2B communications
• Represent the brand externally — at industry events, in media, and with strategic partners

WHAT WE'RE LOOKING FOR

Experience & Track Record

• 5+ years in brand, communications, or creative leadership — with at least 3 years managing a team
• Demonstrable experience building or significantly evolving a brand identity, including visual systems and brand guidelines
• A strong portfolio spanning brand strategy, design direction, and multi-channel content — ideally in a high-growth or category-defining company
• Experience working in or with African markets; pan-African perspective is a strong advantage
• Background in design or design management — you don't need to be a practitioner, but you must speak the language fluently

Skills & Mindset

Exceptional editorial judgment

Visual literacy: a trained eye for layout, typography, photography, and motion that can elevate creative work in real time

Strategic thinker who can move from big-picture brand architecture to the copy on a social post without losing coherence

Strong communicator and collaborator — comfortable presenting to the CEO one hour and briefing a designer the next

Highly organised with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously

• Own and evolve ARC Ride's brand strategy — ensuring our positioning, voice, and visual identity stay coherent, ambitious, and true across every market we operate in
• Develop and enforce brand guidelines that creative teams, partners, and vendors can execute with confidence
• Audit and continuously raise the quality of brand application across all channels: digital, print, out-of-home, events, product, and partner comms
• Translate business milestones and product developments into compelling brand narratives
• Lead, manage, and grow an in-house creative team spanning design, copywriting, video, and social content
• Set creative direction for campaigns, brand activations, and content series — from concept through execution
• Commission and brief external agencies, photographers, videographers, and production partners when needed
• Build a creative culture grounded in craft, accountability, and African perspective
• Oversee ARC Ride's social media manger - communications across LinkedIn, Instagram, X/Twitter, TikTok, and emerging platforms — with platform-native strategy for each
• Lead the production of high-quality editorial, video, and visual content that grows our audience and deepens brand trust
• Manage PR relationships, press releases, media partnerships, and thought leadership positioning for the company and its leadership
• Own communications for key company moments: product launches, market expansions, partnerships, and fundraises
• Support the CEO and leadership team with presentations, investor materials, conference keynotes, and public-facing communications
• Partner with the commercial and partnerships teams to ensure brand integrity in co-branded and B2B communications
• Represent the brand externally — at industry events, in media, and with strategic partners

• Exceptional editorial judgment
• Visual literacy: a trained eye for layout, typography, photography, and motion that can elevate creative work in real time
• Strategic thinker who can move from big-picture brand architecture to the copy on a social post without losing coherence
• Strong communicator and collaborator — comfortable presenting to the CEO one hour and briefing a designer the next
• Highly organised with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously

• 5+ years in brand, communications, or creative leadership — with at least 3 years managing a team
• Demonstrable experience building or significantly evolving a brand identity, including visual systems and brand guidelines
• A strong portfolio spanning brand strategy, design direction, and multi-channel content — ideally in a high-growth or category-defining company
• Experience working in or with African markets; pan-African perspective is a strong advantage
• Background in design or design management — you don't need to be a practitioner, but you must speak the language fluently