Background

Reeds Africa consult (RAC) offers a broad scale of Human resource services designed to provide professional supports for the growing needs of today’s corporate organizations. Our services includes the entire employee life cycle in an organization from the point of recruitment, training and development, policy development, compliance audits, provision of H...

Primary Purpose of Role

The Head of Sales & Marketing will be responsible for shaping and executing the commercial strategy. This role demands a dynamic leader who can deliver sustained revenue growth, elevate brand visibility, and unlock new market opportunities across the service sector. As a member of the senior management team, the incumbent will provide strategic direction, inspire high-performance teams, and position the company as the provider of choice in facilities management across East Africa.

Job description

Revenue Growth & Market Expansion

• Develop and implement strategies to achieve aggressive revenue targets and expand market share.
• Drive penetration into new markets through innovative sales approaches and strategic partnerships.
• Lead service diversification initiatives aligned with emerging client needs in corporate and commercial sectors.
• Ensure robust pipeline management and conversion of high-value business opportunities.

Brand Positioning & Marketing Excellence

• Champion the brand identity, ensuring consistent market positioning across all service regions.
• Oversee integrated marketing campaigns leveraging digital platforms, social media, and traditional marketing channels.
• Conduct market intelligence and competitor analysis to continuously refine sales and brand strategies.
• Embed a marketing-led culture that prioritizes customer experience and long-term brand loyalty.

Sales Leadership & Team Development

• Build, mentor, and retain a high-performing sales, account management, and digital marketing team.
• Establish clear performance metrics, KPIs, and accountability frameworks to drive measurable results.
• Foster a culture of innovation, cross-functional collaboration, and continuous performance improvement.

Strategic Planning & Compliance

• Lead annual business planning, budgeting, and revenue forecasting for the sales and marketing departments.
• Ensure full compliance with statutory obligations, public/private tender processes, and corporate reporting standards.
• Provide regular commercial performance updates and strategic insights to the Group CEO and Board of Directors.

Customer Relationship Management

• Strengthen key client relationships through proactive engagement and value-added facility management solutions.
• Implement advanced CRM systems to enhance customer insights, service tracking, and communication delivery.
• Drive customer retention and client satisfaction as foundational pillars of revenue sustainability.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration, Strategic Management, or a related field. A Master's degree is an added advantage.
• Professional Qualification: Recognized professional qualification in Sales & Marketing (Diploma or equivalent membership).
• Work Experience: Minimum 8 years' progressive experience in sales leadership, with at least 4 years in senior commercial management.
• Track Record: Proven history of driving revenue growth, market expansion, and successful brand execution.
• Industry Knowledge: Strong background in facilities management, commercial service provision, or B2B service industries is highly preferred.

Core Competencies

• Strong commercial acumen paired with a results-oriented mindset.
• Strategic thinker with the practical ability to translate corporate vision into execution.
• Excellent leadership, negotiation, communication, and executive stakeholder management skills.
• High proficiency in digital marketing strategies, CRM platforms, and data-driven commercial decision-making.
• Exemplary integrity, professionalism, and commitment to corporate governance.

• Develop and implement strategies to achieve aggressive revenue targets and expand market share.
• Drive penetration into new markets through innovative sales approaches and strategic partnerships.
• Lead service diversification initiatives aligned with emerging client needs in corporate and commercial sectors.
• Ensure robust pipeline management and conversion of high-value business opportunities.
• Champion the brand identity, ensuring consistent market positioning across all service regions.
• Oversee integrated marketing campaigns leveraging digital platforms, social media, and traditional marketing channels.
• Conduct market intelligence and competitor analysis to continuously refine sales and brand strategies.
• Embed a marketing-led culture that prioritizes customer experience and long-term brand loyalty.
• Build, mentor, and retain a high-performing sales, account management, and digital marketing team.
• Establish clear performance metrics, KPIs, and accountability frameworks to drive measurable results.
• Foster a culture of innovation, cross-functional collaboration, and continuous performance improvement.
• Lead annual business planning, budgeting, and revenue forecasting for the sales and marketing departments.
• Ensure full compliance with statutory obligations, public/private tender processes, and corporate reporting standards.
• Provide regular commercial performance updates and strategic insights to the Group CEO and Board of Directors.
• Strengthen key client relationships through proactive engagement and value-added facility management solutions.
• Implement advanced CRM systems to enhance customer insights, service tracking, and communication delivery.
• Drive customer retention and client satisfaction as foundational pillars of revenue sustainability.

• Strong commercial acumen
• Results-oriented mindset
• Strategic thinking
• Leadership
• Negotiation
• Communication
• Executive stakeholder management
• Digital marketing strategies
• CRM platforms
• Data-driven commercial decision-making
• Integrity
• Professionalism
• Commitment to corporate governance

• Bachelor's degree in Marketing, Business Administration, Strategic Management, or a related field.
• Master's degree is an added advantage.
• Recognized professional qualification in Sales & Marketing (Diploma or equivalent membership).