Key Responsibilities

Sales Strategy & Planning

• Develop and execute the HORECA sales strategy tachieve assigned revenue and market share targets.
• Identify growth opportunities in hotels, restaurants, caterers, airlines, and other institutional accounts.
• Plan and monitor channel performance against agreed sales KPIs.

Business Development

• Acquire and onboard new institutional clients while nurturing existing relationships.
• Conduct regular business reviews with key accounts tensure satisfaction and growth.
• Negotiate pricing, contracts, and commercial terms in line with company policies.

Team Leadership

• Lead, mentor, and motivate the institutional sales team tachieve set goals.
• Build capability within the team through coaching, training, and performance management.
• Allocate targets, territories, and monitor individual and team performance.

Execution & Customer Engagement

• Ensure excellent execution of sales initiatives, promotions, and activations within the HORECA segment.
• Provide superior customer service and act as the primary escalation point for client issues.
• Collaborate with the supply chain tensure timely deliveries and efficient order fulfillment.

Market Intelligence & Reporting

• Track competitor activities, market trends, and customer insights trecommend proactive strategies.
• Prepare accurate sales forecasts, pipelines, and reports for management.
• Monitor credit control and ensure timely collections from institutional clients.

Cross-Functional Collaboration

• Work with Marketing, Finance, and Operations teams toptimize HORECA offerings.
• Partner with product development ttailor solutions for the institutional channel.

Qualifications

• Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
• MBA is an added advantage.
• Minimum 6–8 years of experience in sales, with at least 3 years in institutional/HORECA sales leadership.
• Strong network within hotels, restaurants, and catering businesses.
• Proven track record of meeting and exceeding sales targets.

• Develop and execute the HORECA sales strategy tachieve assigned revenue and market share targets.
• Identify growth opportunities in hotels, restaurants, caterers, airlines, and other institutional accounts.
• Plan and monitor channel performance against agreed sales KPIs.
• Acquire and onboard new institutional clients while nurturing existing relationships.
• Conduct regular business reviews with key accounts tensure satisfaction and growth.
• Negotiate pricing, contracts, and commercial terms in line with company policies.
• Lead, mentor, and motivate the institutional sales team tachieve set goals.
• Build capability within the team through coaching, training, and performance management.
• Allocate targets, territories, and monitor individual and team performance.
• Ensure excellent execution of sales initiatives, promotions, and activations within the HORECA segment.
• Provide superior customer service and act as the primary escalation point for client issues.
• Collaborate with the supply chain tensure timely deliveries and efficient order fulfillment.
• Track competitor activities, market trends, and customer insights trecommend proactive strategies.
• Prepare accurate sales forecasts, pipelines, and reports for management.
• Monitor credit control and ensure timely collections from institutional clients.
• Work with Marketing, Finance, and Operations teams toptimize HORECA offerings.
• Partner with product development ttailor solutions for the institutional channel.

• Strong network within hotels, restaurants, and catering businesses.
• Proven track record of meeting and exceeding sales targets.

• Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
• MBA is an added advantage.