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LinkedIn Ads Specialist

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

2 years

Location

Nairobi

Job Field

Marketing and Communication

What You’ll Own

Campaign Strategy & Execution

Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.

Develop audience targeting strategies based on client objectives and buyer personas.

Create campaign structures aligned with lead generation and brand awareness goals.

Test multiple ad formats, messaging, creatives, and offers to maximize performance.

Manage campaign budgets while ensuring alignment with client KPIs.

Campaign Optimization

Monitor campaign performance daily and implement data-driven optimizations.

Adjust bids, budgets, audience targeting, placements, and creatives to improve results.

Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.

Scale high-performing campaigns while maintaining efficiency.

Continuously test new campaign strategies and optimization techniques.

Reporting & Performance Analysis

Prepare weekly and monthly campaign performance reports.

Analyze key metrics and translate data into actionable recommendations.

Monitor campaign performance using metrics including:

• Lead Volume
• Lead Quality
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)

Present campaign insights and optimization plans clearly to clients and internal stakeholders.

Client Communication & Account Management

Partner closely with clients to understand business objectives and campaign goals.

Provide proactive recommendations to improve campaign performance.

Communicate campaign updates, performance trends, and optimization strategies professionally.

Build trusted client relationships through consistent communication and measurable results.

Continuous Improvement

Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.

Research emerging B2B advertising trends and best practices.

Test new campaign formats, bidding strategies, and audience segments.

Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements

Must-Have Qualifications

Experience

• 2+ years of experience managing paid digital advertising campaigns.
• Proven hands-on experience with LinkedIn Campaign Manager.
• Experience managing multiple client accounts simultaneously.
• Experience running B2B lead generation campaigns.

Technical Skills

• Strong understanding of LinkedIn advertising strategy and optimization.
• Experience with audience segmentation and targeting.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent reporting and presentation skills.
• High attention to detail and strong organizational abilities.
• Excellent written and verbal English communication skills.
• Ability to work remotely during U.S. EST business hours.

• Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
• Develop audience targeting strategies based on client objectives and buyer personas.
• Create campaign structures aligned with lead generation and brand awareness goals.
• Test multiple ad formats, messaging, creatives, and offers to maximize performance.
• Manage campaign budgets while ensuring alignment with client KPIs.
• Monitor campaign performance daily and implement data-driven optimizations.
• Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
• Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.
• Scale high-performing campaigns while maintaining efficiency.
• Continuously test new campaign strategies and optimization techniques.
• Prepare weekly and monthly campaign performance reports.
• Analyze key metrics and translate data into actionable recommendations.
• Monitor campaign performance using metrics including: Lead Volume, Lead Quality, Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS).
• Present campaign insights and optimization plans clearly to clients and internal stakeholders.
• Partner closely with clients to understand business objectives and campaign goals.
• Provide proactive recommendations to improve campaign performance.
• Communicate campaign updates, performance trends, and optimization strategies professionally.
• Build trusted client relationships through consistent communication and measurable results.
• Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.
• Research emerging B2B advertising trends and best practices.
• Test new campaign formats, bidding strategies, and audience segments.
• Recommend process improvements that enhance campaign performance and operational efficiency.

• Strong understanding of LinkedIn advertising strategy and optimization.
• Experience with audience segmentation and targeting.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent reporting and presentation skills.
• High attention to detail and strong organizational abilities.
• Excellent written and verbal English communication skills.

• 2+ years of experience managing paid digital advertising campaigns.
• Proven hands-on experience with LinkedIn Campaign Manager.
• Experience managing multiple client accounts simultaneously.
• Experience running B2B lead generation campaigns.
• Ability to work remotely during U.S. EST business hours.