Background

Dira HR Solutions is recruiting on behalf of our client, a leading luxury real estate developer in Nairobi, for the position of Marketing Coordinator to lead their marketing initiatives and drive brand growth. The successful candidate will be responsible for developing marketing strategies, managing campaigns & partnerships, and overseeing marketing activities to generate leads and increase revenue.

Key Responsibilities

Marketing Strategy

• Develop and implement comprehensive marketing strategies and campaigns.
• Conduct market research and competitor analysis.
• Identify new market opportunities and target audiences.

Campaign Management

• Plan, execute, and monitor multi-channel marketing campaigns.
• Manage digital marketing channels including social media, SEO, email, and paid ads.
• Coordinate product launches and promotional activities.

Brand Management

• Ensure consistent brand messaging across all marketing channels.
• Manage brand positioning and company image in the market.

Team Leadership

• Lead and manage the marketing team and external agencies.
• Collaborate with sales, product, and design teams.

Budget & Performance Management

• Develop and manage the marketing budget.
• Track marketing performance using KPIs and analytics.
• Prepare regular performance reports for senior management.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3-7 years of experience in marketing or a similar role.
• Proven experience managing marketing campaigns and projects.

Required Skills

• Digital marketing (SEO, SEM, social media, email marketing)
• Marketing analytics and performance tracking.
• Strong communication and leadership skills.
• Strategic thinking and problem-solving ability.
• Project management skills
• Budget management.

Preferred Qualifications

• Master’s degree in Marketing or MBA.
• Experience with CRM systems and marketing automation tools.
• Experience managing marketing teams.

Key Performance Indicators (KPIs)

• Quality Lead generation and conversion rates.
• Marketing ROI
• Brand awareness, engagement & partnerships
• Customer acquisition cost
• Campaign performance metrics

• Develop and implement comprehensive marketing strategies and campaigns.
• Conduct market research and competitor analysis.
• Identify new market opportunities and target audiences.
• Plan, execute, and monitor multi-channel marketing campaigns.
• Manage digital marketing channels including social media, SEO, email, and paid ads.
• Coordinate product launches and promotional activities.
• Ensure consistent brand messaging across all marketing channels.
• Manage brand positioning and company image in the market.
• Lead and manage the marketing team and external agencies.
• Collaborate with sales, product, and design teams.
• Develop and manage the marketing budget.
• Track marketing performance using KPIs and analytics.
• Prepare regular performance reports for senior management.

• Digital marketing (SEO, SEM, social media, email marketing)
• Marketing analytics and performance tracking.
• Strong communication and leadership skills.
• Strategic thinking and problem-solving ability.
• Project management skills
• Budget management.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3-7 years of experience in marketing or a similar role.
• Proven experience managing marketing campaigns and projects.
• Master’s degree in Marketing or MBA.
• Experience with CRM systems and marketing automation tools.
• Experience managing marketing teams.