Description

The Marketing Executive will support the planning and execution of Roamtech's growth and brand marketing initiatives. The role focuses on digital campaign execution, lead generation, event coordination, and day-to-day marketing operations to enhance Roamtech's market presence and sales pipeline.

Key Responsibilities

Campaign Planning & Execution

• Assist in developing and executing B2B marketing campaigns aligned with company objectives.
• Manage timelines, deliverables, and budgets for ongoing campaigns.
• Coordinate with internal teams and external partners to ensure smooth campaign rollout.

Digital Marketing & Lead Generation

• Support paid and organic campaigns across LinkedIn, Google Ads, and email marketing.
• Monitor and report on lead generation metrics (CPL, CTR, conversions).
• Contribute to website content updates and SEO optimization.

Events & Brand Activations

• Plan and coordinate marketing events, product demos, and trade shows.
• Manage logistics, invitations, and event marketing materials.
• Capture and promote post-event content and engagement.

Market Intelligence & Reporting

• Conduct competitor and market analysis to inform marketing strategies.
• Support customer surveys and feedback initiatives.
• Prepare weekly/monthly marketing reports and dashboards.

Collaboration & Sales Enablement

• Work closely with Sales to develop and update marketing collaterals (brochures, decks, one-pagers).
• Support alignment between marketing campaigns and sales outreach activities.
• Assist in CRM updates and data hygiene for campaign tracking.

Qualifications & Competencies

• Bachelor's degree in Marketing, Business, or related field.
• 4 years of experience in marketing, preferably B2B or technology sector.
• Hands-on experience with digital tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, or similar).
• Strong project management, coordination, and analytical skills.
• Excellent written and verbal communication.
• Energetic, proactive, and eager to learn in a fast-paced environment.

Skills

• A/B Testing (Marketing)

• Assist in developing and executing B2B marketing campaigns aligned with company objectives.
• Manage timelines, deliverables, and budgets for ongoing campaigns.
• Coordinate with internal teams and external partners to ensure smooth campaign rollout.
• Support paid and organic campaigns across LinkedIn, Google Ads, and email marketing.
• Monitor and report on lead generation metrics (CPL, CTR, conversions).
• Contribute to website content updates and SEO optimization.
• Plan and coordinate marketing events, product demos, and trade shows.
• Manage logistics, invitations, and event marketing materials.
• Capture and promote post-event content and engagement.
• Conduct competitor and market analysis to inform marketing strategies.
• Support customer surveys and feedback initiatives.
• Prepare weekly/monthly marketing reports and dashboards.
• Work closely with Sales to develop and update marketing collaterals (brochures, decks, one-pagers).
• Support alignment between marketing campaigns and sales outreach activities.
• Assist in CRM updates and data hygiene for campaign tracking.

• A/B Testing (Marketing)
• Digital marketing tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, or similar)
• Project management
• Coordination
• Analytical skills
• Written and verbal communication

• Bachelor's degree in Marketing, Business, or related field
• 4 years of experience in marketing, preferably B2B or technology sector
• Hands-on experience with digital tools (Google Analytics, LinkedIn Campaign Manager, HubSpot, or similar)
• Strong project management, coordination, and analytical skills
• Excellent written and verbal communication
• Energetic, proactive, and eager to learn in a fast-paced environment