Vacancy title:
Marketing Lead

[Type: FULL_TIME, Industry: Consulting, Category: Advertising & Marketing]

Jobs at:
Ital Global

Deadline of this Job:
Tuesday, October 21 2025

Duty Station:
Kenya | Nairobi | Kenya

Summary
Date Posted: Wednesday, October 15 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Job Summary

We are seeking a dynamic and forward-thinking Marketing Lead to plan and execute innovative marketing strategies that drive brand growth and marketplace expansion. The ideal candidate will play a key role in positioning the brand as the go-to destination for all things gifting, attracting and engaging customers while onboarding and retaining quality vendors.

Key Responsibilities

Brand & Marketing Leadership

• Develop and execute a holistic marketing strategy to drive growth across vendors and consumers
• Lead the company’s brand repositioning as Kenya’s first curated gifting marketplace
• Build brand visibility through storytelling, partnerships, and social media campaigns
• Define and manage marketing KPIs, budgets, and performance metrics

Marketplace Growth & Vendor Marketing

• Create and execute vendor acquisition campaigns targeting small businesses, artisans, and corporate gift suppliers
• Develop onboarding toolkits and marketing materials to support vendor success
• Manage vendor retention and engagement programs

Customer Acquisition & Retention

• Drive traffic, leads, and conversions through digital advertising, SEO, social media, and email marketing
• Design campaigns for key gifting moments (e.g., Valentine’s, Mother’s Day, festive seasons)
• Develop loyalty and referral programs to enhance customer retention
• Analyze performance data to optimize conversion funnels and customer lifetime value (CLTV)

Content & Community Marketing

• Create inspirational gifting content, blog stories, videos, and social features that build community and trust
• Manage influencer partnerships and collaborations aligned with the brand’s aspirational tone
• Maintain brand consistency and creative excellence across all touchpoints

Offline & Partnership Marketing

• Identify opportunities for pop-ups, exhibitions, and collaborations with lifestyle brands or corporates
• Manage cross-promotional campaigns to elevate brand visibility in Kenya’s lifestyle and gifting space

Data, Insights & Reporting

• Track, analyze, and report on marketing KPIs (traffic, conversion, CAC, retention, ROAS)
• Use insights to drive continuous improvement and smarter budget allocation

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2+ years’ experience in marketing, preferably in e-commerce, marketplaces, or lifestyle brands
• Proven success in growth marketing, digital performance, and brand management
• Hands-on experience with SEO, CRM, email automation, and Meta/Google Ads
• Experience with WooCommerce, Shopify, or marketplace CMS platforms is a plus
• Entrepreneurial mindset, comfortable working in a fast-paced, build-from-scratch environment

Competencies & Skills

• Strategic Thinking
• Digital Marketing Expertise
• Brand Management
• Analytical Ability
• Creativity and Innovation
• Leadership and Collaboration
• Excellent Communication Skills
• Customer-Centric Approach
• Project Management
• Entrepreneurial Mindset

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

Job application procedure

Interested and qualified candidates should forward their CV to: careers@italgloballtd.com using the position as subject of email.

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