Marketing Manager

The Marketing Manager will develop and execute integrated marketing strategies to strengthen brand positioning, increase customer engagement, and support tenant performance across both traditional and digital platforms.

Key Responsibilities

Strategy & Planning

• Develop and implement annual marketing strategies aligned with business objectives and manage a comprehensive campaigns and events calendar. Conduct market research and competitor analysis to inform decision making and strategic planning.

Brand Management & Advertising

• Ensure consistent brand identity and messaging across all channels, overseeing ATL and BTL advertising initiatives.
• Collaborate with external vendors and agencies on creative development and signage production.

Promotions, Events & Activations

• Plan and execute engaging events, promotions, and activations that enhance customer experience and increase tenant revenue.
• Lead CSR activities and community engagement programs to strengthen brand presence.

Digital Marketing

• Manage and grow the organization's digital presence, developing and executing digital campaigns to drive engagement and traffic.
• Monitor, analyze, and report on digital performance metrics.

Stakeholder Management

Build and maintain strong relationships with tenants and key partners, gathering and incorporating their feedback into marketing initiatives. Develop and nurture partnerships with media, influencers, and other key stakeholders.

Budgeting & Reporting

• Prepare and manage the marketing budget effectively, tracking campaign ROI and overall marketing performance.
• Provide regular reports and insights on marketing performance to the General Manager and Board as required.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years’ experience in marketing or brand management
• Prior experience in retail, malls, or other consumer facing industries is highly preferred
• Proven track record in campaign management, events execution, and stakeholder engagement
• Strong understanding of digital marketing tools and platforms

• Develop and implement annual marketing strategies aligned with business objectives and manage a comprehensive campaigns and events calendar.
• Conduct market research and competitor analysis to inform decision making and strategic planning.
• Ensure consistent brand identity and messaging across all channels, overseeing ATL and BTL advertising initiatives.
• Collaborate with external vendors and agencies on creative development and signage production.
• Plan and execute engaging events, promotions, and activations that enhance customer experience and increase tenant revenue.
• Lead CSR activities and community engagement programs to strengthen brand presence.
• Manage and grow the organization's digital presence, developing and executing digital campaigns to drive engagement and traffic.
• Monitor, analyze, and report on digital performance metrics.
• Build and maintain strong relationships with tenants and key partners, gathering and incorporating their feedback into marketing initiatives.
• Develop and nurture partnerships with media, influencers, and other key stakeholders.
• Prepare and manage the marketing budget effectively, tracking campaign ROI and overall marketing performance.
• Provide regular reports and insights on marketing performance to the General Manager and Board as required.

• Digital marketing tools and platforms
• Campaign management
• Events execution
• Stakeholder engagement
• Market research
• Competitor analysis
• Brand management
• Advertising (ATL and BTL)
• Promotions planning and execution
• Event planning and execution
• Activation planning and execution
• CSR activities planning and execution
• Community engagement program planning and execution
• Digital campaign development and execution
• Digital performance monitoring and analysis
• Relationship building
• Partnership development
• Budget management
• ROI tracking
• Reporting

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years’ experience in marketing or brand management
• Prior experience in retail, malls, or other consumer facing industries is highly preferred
• Proven track record in campaign management, events execution, and stakeholder engagement
• Strong understanding of digital marketing tools and platforms