Background information about the job or company (e.g., role context, company overview)

Industry: Animal Feeds / FMCG / Agribusiness

Responsibilities or duties

• Manage and supervise retail shops, depots, and franchise outlets to ensure compliance with company standards and franchise agreements
• Ensure uninterrupted supply of animal feeds across depot, retail shops, and franchises
• Coordinate with depot and logistics teams
• On-board new retail shops and franchise partners in line with expansion strategy
• Identify market opportunities and implement strategies to increase market penetration
• Ensure consistent branding, signage, and use of approved marketing materials across all outlets
• Support and implement marketing campaigns and promotions at shop level
• Build and maintain strong relationships with key account farmers, distributors, and strategic customers
• Conduct regular visits to large-scale and commercial farms to ensure product availability

Qualifications or requirements (e.g., education, skills)

• Strong knowledge of poultry and dairy health management
• Good understanding of animal nutrition and feed advisory
• Ability to develop training content and deliver effective training sessions
• Excellent communication and interpersonal skills
• Ability to work independently and in a team
• Willingness to travel extensively to farms

Experience needed

• Minimum 3+ years’ experience in retail sales or distribution, preferably FMCG

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

• Manage and supervise retail shops, depots, and franchise outlets to ensure compliance with company standards and franchise agreements
• Ensure uninterrupted supply of animal feeds across depot, retail shops, and franchises
• Coordinate with depot and logistics teams
• On-board new retail shops and franchise partners in line with expansion strategy
• Identify market opportunities and implement strategies to increase market penetration
• Ensure consistent branding, signage, and use of approved marketing materials across all outlets
• Support and implement marketing campaigns and promotions at shop level
• Build and maintain strong relationships with key account farmers, distributors, and strategic customers
• Conduct regular visits to large-scale and commercial farms to ensure product availability

• Strong knowledge of poultry and dairy health management
• Good understanding of animal nutrition and feed advisory
• Ability to develop training content and deliver effective training sessions
• Excellent communication and interpersonal skills
• Ability to work independently and in a team
• Willingness to travel extensively to farms

• Bachelor’s degree in Business Administration, Sales, Marketing, Agribusiness, or related field
• Minimum 3+ years’ experience in retail sales or distribution, preferably FMCG