Background information about the job or company (e.g., role context, company overview),

Specifically, the Sales Associate-Buyer Facing at Peach can expect to undertake the following elements:

Responsibilities or duties,

2. Build and maintain strong relationships with customers throughout their journey, including resolving complaints and providing proactive communication.

3. Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.

4. Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.

5. Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets

Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.

Conduct thorough needs assessments with customers to understand their preferences and requirements;

Present vehicles, highlighting features that align with customer needs;

Negotiate pricing, financing options, and trade-ins where applicable;

Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;

Reach out to potential customers through follow-up calls, emails, and WhatsApp to nurture relationships and follow up on inquiries;

Address customer inquiries and concerns promptly and effectively while escalating where required;

Schedule and conduct test drives while maintaining a positive experience for all customers;

Maintain regular communication to update customers on deal cars, offers, and promotions;

Input customer information and sales data into CRM systems accurately and on time;

Update records to reflect customer interactions, inquiries, and sales progress;

Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;

Attend regular team meetings to discuss sales strategies and share best practices;

Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;

Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements, respectively;

Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;

Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;

Build relationships with industry professionals, i.e., sales and buyer professionals;

Attend automotive bazaars and other events to build networks and learn about the automotive industry;

Qualifications or requirements (e.g., education, skills),

Must-Have Qualifications

Skills, Knowledge and Expertise

Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)

Experience using CRM systems and sales tools to manage leads and customer interactions

Strong customer relationship management skills, including handling inquiries and complaints

Proven ability to apply sales techniques such as upselling, cross-selling, and lead conversion

Strong negotiation skills with a track record of meeting or exceeding targets

Excellent verbal and written communication skills

Ability to work collaboratively with cross-functional teams.

Nice-to-Have Qualifications

Background in retail, telesales, or high-volume customer-facing roles

Exposure to multiple sales channels (online, in-person, outbound sales)

Experience needed,

At least 3 years of experience in car sales.

Any other provided details (e.g., benefits, work environment, team info, or additional notes).

Other Job Details

Competencies

Ability to build trust and deliver a seamless customer experience

Clear, confident, and persuasive communication

Ability to close deals and manage pricing discussions effectively

Strong drive to achieve targets and follow through on commitments

Attitudes & Behaviors

Embrace and exemplify Peach Cars’ core values of Challenge, Respect, and Ownership

Communicates processes, timelines, and expectations clearly to customers

Takes ownership of customer interactions and follows through to resolution

Handles objections and challenges with a calm, solutions-oriented approach

Maintains professionalism in high-pressure or complex situations

Demonstrates curiosity and a willingness to continuously learn

Proactively follows up and identifies opportunities to drive sales

• Build and maintain strong relationships with customers throughout their journey, including resolving complaints and providing proactive communication.
• Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.
• Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.
• Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets
• Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.
• Conduct thorough needs assessments with customers to understand their preferences and requirements;
• Present vehicles, highlighting features that align with customer needs;
• Negotiate pricing, financing options, and trade-ins where applicable;
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;
• Reach out to potential customers through follow-up calls, emails, and WhatsApp to nurture relationships and follow up on inquiries;
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;
• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;
• Attend regular team meetings to discuss sales strategies and share best practices;
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements, respectively;
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;
• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
• Build relationships with industry professionals, i.e., sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about the automotive industry;

• Experience using CRM systems and sales tools to manage leads and customer interactions
• Strong customer relationship management skills, including handling inquiries and complaints
• Proven ability to apply sales techniques such as upselling, cross-selling, and lead conversion
• Strong negotiation skills with a track record of meeting or exceeding targets
• Excellent verbal and written communication skills
• Ability to work collaboratively with cross-functional teams.
• Ability to build trust and deliver a seamless customer experience
• Clear, confident, and persuasive communication
• Ability to close deals and manage pricing discussions effectively
• Strong drive to achieve targets and follow through on commitments
• Embrace and exemplify Peach Cars’ core values of Challenge, Respect, and Ownership
• Communicates processes, timelines, and expectations clearly to customers
• Takes ownership of customer interactions and follows through to resolution
• Handles objections and challenges with a calm, solutions-oriented approach
• Maintains professionalism in high-pressure or complex situations
• Demonstrates curiosity and a willingness to continuously learn
• Proactively follows up and identifies opportunities to drive sales

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)
• Background in retail, telesales, or high-volume customer-facing roles
• Exposure to multiple sales channels (online, in-person, outbound sales)