Background

Africa Fleet Management Solutions (AFMS) is seeking a dynamic and results-driven Sales Executive to generate new business, build strong client relationships, and contribute to revenue growth across Telematics, Automotive, Rescue & Recovery, IoT, and Insurance solutions.

Key Responsibilities

• Generate new leads through cold calling, referrals, networking, field visits, digital platforms and industry events.
• Identify organizations with commercial vehicles, fleets and asset-management needs.
• Build and maintain a strong pipeline of qualified prospects.
• Conduct customer visits, presentations and product demonstrations.
• Understand customer needs and recommend appropriate AFMS solutions.
• Prepare quotations and proposals and follow up to conversion.
• Negotiate within approved pricing guidelines and close sales.
• Achieve assigned monthly, quarterly and annual sales targets.
• Identify cross-selling and upselling opportunities among existing customers.
• Maintain strong customer relationships and support onboarding.
• Maintain accurate customer, prospect and opportunity records in the CRM.
• Research competitors, market trends and new business opportunities.
• Identify potential partnerships and referral opportunities.

Qualifications & Experience

• Diploma or Bachelors Degree in Business, Marketing, Sales, Economics, Commerce or a related field.
• Diploma or Degree in Engineering or IT will be preferred.
• 2–4 years experience in a target-driven sales environment.
• Experience in B2B sales, automotive, fleet management, logistics, insurance, technology or telematics is an advantage.

Key Performance Indicators

Performance will be measured through:

• New leads generated
• Qualified opportunities
• Customer visits
• Sales revenue
• New customers acquired
• Conversion rates
• Quotations submitted
• Pipeline value
• Cross-selling revenue
• CRM compliance

Core Competencies

• Proactive and results-oriented
• Commercially aware
• Strong communication skills
• Negotiation and presentation skills
• Customer relationship and closing skills

• Generate new leads through cold calling, referrals, networking, field visits, digital platforms and industry events.
• Identify organizations with commercial vehicles, fleets and asset-management needs.
• Build and maintain a strong pipeline of qualified prospects.
• Conduct customer visits, presentations and product demonstrations.
• Understand customer needs and recommend appropriate AFMS solutions.
• Prepare quotations and proposals and follow up to conversion.
• Negotiate within approved pricing guidelines and close sales.
• Achieve assigned monthly, quarterly and annual sales targets.
• Identify cross-selling and upselling opportunities among existing customers.
• Maintain strong customer relationships and support onboarding.
• Maintain accurate customer, prospect and opportunity records in the CRM.
• Research competitors, market trends and new business opportunities.
• Identify potential partnerships and referral opportunities.

• Strong communication skills
• Negotiation and presentation skills
• Customer relationship and closing skills
• Proactive and results-oriented
• Commercially aware

• Diploma or Bachelors Degree in Business, Marketing, Sales, Economics, Commerce or a related field.
• Diploma or Degree in Engineering or IT will be preferred.
• 2–4 years experience in a target-driven sales environment.
• Experience in B2B sales, automotive, fleet management, logistics, insurance, technology or telematics is an advantage.