Background

As the Sales Manager – FWA markets for all mass market and general sales distributors you will play a pivotal role in developing and executing sales strategy, driving revenue growth, and ensuring the sales team consistently meets and exceeds targets. You will be responsible for managing Distributors and indirectly external Sales Teams, handling sales process and collaborating with cross-functional teams to achieve Haleon business objectives.

Role Responsibilities

Sales Strategy Execution and Activity Control:

• Manage distributor relationships for all the newly appointed mass market (largely OHC) distributors in French West Africa
• Shape and execute execution plan.
• Develop and implement a robust channel strategy (Modern trade and general trade).
• Take ownership of the sales targets, consistently develop accurate sales forecasts, and ensure exceptional customer satisfaction.

Results-Driven Performance:

• Successfully deliver ambitious sales targets across multiple channels
• Meet operational KPIs by excelling in forecasting accuracy, distribution and in-trade execution.
• Generate monthly and quarterly reports, accompanied by actionable plans to drive target achievement.

Employee & Customer Structure Management:

• Collaborate closely with Marketing, Trade/Customer Marketing, NRM & SFE to prioritize consumption generation.
• Proficiency in managing partners across different channels, including their selection and performance evaluation.
• Oversee the strategic account programs and trade spend.

Why you?

Basic Qualifications:

• A minimum of 8 years of managerial experience, with a strong track record of successfully leading FMCG/FMCH sales teams.
• Demonstrated expertise in developing and deploying FMCG/FMCH-focused commercial and channel strategies.
• Demonstrated experience in French West African markets
• Expertise in identifying and capitalizing on opportunities for incremental FMCG revenue within existing and new accounts.
• Fluent English and French languages skills

• Manage distributor relationships for all the newly appointed mass market (largely OHC) distributors in French West Africa
• Shape and execute execution plan.
• Develop and implement a robust channel strategy (Modern trade and general trade).
• Take ownership of the sales targets, consistently develop accurate sales forecasts, and ensure exceptional customer satisfaction.
• Successfully deliver ambitious sales targets across multiple channels
• Meet operational KPIs by excelling in forecasting accuracy, distribution and in-trade execution.
• Generate monthly and quarterly reports, accompanied by actionable plans to drive target achievement.
• Collaborate closely with Marketing, Trade/Customer Marketing, NRM & SFE to prioritize consumption generation.
• Proficiency in managing partners across different channels, including their selection and performance evaluation.
• Oversee the strategic account programs and trade spend.

• Sales strategy development and execution
• Channel strategy development and implementation
• Sales forecasting
• Customer satisfaction
• Forecasting accuracy
• Distribution and in-trade execution
• Report generation and analysis
• Partner management
• Account program management
• Trade spend management
• Fluent English and French language skills

• A minimum of 8 years of managerial experience, with a strong track record of successfully leading FMCG/FMCH sales teams.
• Demonstrated expertise in developing and deploying FMCG/FMCH-focused commercial and channel strategies.
• Demonstrated experience in French West African markets
• Expertise in identifying and capitalizing on opportunities for incremental FMCG revenue within existing and new accounts.
• Fluent English and French languages skills