Background

Mwingi was incorporated in 2019 and is establishing a unique last mile franchise chain in Kenya. By this Mwingi empowers local entrepreneurs and increases the availability of affordable quality products for thousands of families in rural areas.

Role Description

The Sales Manager is a full-time, on-site role based in Nairobi County, Kenya.

This role is responsible for driving sales growth across existing and new franchise outlets, including setting and monitoring sales targets, tracking performance, and implementing strategies to increase revenue and market penetration.

The Sales Manager will lead and coach a sales team, provide regular field support, and ensure strong relationships with franchise partners and key stakeholders.

Daily responsibilities include analyzing sales data, preparing reports, coordinating with supply chain and operations teams, and supporting the rollout of new products or promotions. The role also involves conducting market research, identifying new opportunities in rural and peri-urban areas, and ensuring that sales activities align with Mwingi’s mission and values.

Qualifications

Proven experience in sales management, preferably in FMCG, retail, or franchise-based business environments.

Strong skills in sales planning, forecasting, and performance tracking using data and metrics.

Experience leading, coaching, and motivating sales teams to achieve ambitious targets.

Ability to build and maintain relationships with franchisees, partners, and community stakeholders.

Comfort working in rural and peri-urban markets, with a hands-on, field-oriented approach.

Excellent communication, negotiation, and presentation skills in English; proficiency in Kiswahili is an advantage.

Strong problem-solving abilities, with resilience and adaptability in a fast-growing startup environment.

Bachelor’s degree in Business, Sales, Marketing, or a related field; relevant professional certifications are a plus.

Good understanding of the Kenyan retail landscape and base-of-the-pyramid markets is highly desirable.

Willingness to travel frequently within Kenya to support franchise outlets and sales activities.

• Driving sales growth across existing and new franchise outlets.
• Setting and monitoring sales targets.
• Tracking performance.
• Implementing strategies to increase revenue and market penetration.
• Leading and coaching a sales team.
• Providing regular field support.
• Ensuring strong relationships with franchise partners and key stakeholders.
• Analyzing sales data.
• Preparing reports.
• Coordinating with supply chain and operations teams.
• Supporting the rollout of new products or promotions.
• Conducting market research.
• Identifying new opportunities in rural and peri-urban areas.
• Ensuring that sales activities align with Mwingi’s mission and values.

• Sales planning
• Forecasting
• Performance tracking using data and metrics
• Team leadership
• Coaching
• Motivating sales teams
• Relationship building
• Communication
• Negotiation
• Presentation skills
• Problem-solving
• Resilience
• Adaptability
• Market research
• Proficiency in Kiswahili (advantage)

• Proven experience in sales management, preferably in FMCG, retail, or franchise-based business environments.
• Experience leading, coaching, and motivating sales teams to achieve ambitious targets.
• Ability to build and maintain relationships with franchisees, partners, and community stakeholders.
• Comfort working in rural and peri-urban markets, with a hands-on, field-oriented approach.
• Excellent communication, negotiation, and presentation skills in English.
• Strong problem-solving abilities, with resilience and adaptability in a fast-growing startup environment.
• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• Relevant professional certifications are a plus.
• Good understanding of the Kenyan retail landscape and base-of-the-pyramid markets is highly desirable.
• Willingness to travel frequently within Kenya to support franchise outlets and sales activities.