Background information about the job or company (e.g., role context, company overview)

We are a team of passionate minds working together to create lasting solutions to challenges faced by farmers. Working together with farmers; We do this by partnering with farmers to provide them with affordable modern farming solutions to increase efficiency and improve production. We want farmers to do what they love most-farming! and leave all the h...

The Sales Manager will work closely with the CEO and the sales to drive revenue growth, strengthen customer relationships, and expand Synnefa’s presence across Africa. This role involves leading Agricultural Consultants and Business Development interns, implementing effective sales processes, and ensuring pipeline and forecast accuracy. It’s an exciting opportunity for a seasoned sales professional to take on a leadership role in a fast-paced, mission-driven ag-tech company transforming African agriculture.

Responsibilities or duties

• Achieve a monthly sales target of KES 5,000,000. This requires the installation of at least five solar dryers or greenhouses, each measuring 240 square meters, per month. These installations will be offered through our rent-to-own plan, designed to remove significant financial barriers for customers adopting our products and services.
• You will own the sales pipeline, ensuring forecast accuracy and pipeline hygiene. This includes leading weekly reviews, coaching the sales team to meet targets, and refining the CRM by removing unqualified leads.
• Supervise, coach, and manage Agricultural Consultants (field sellers) and Business Development Associates/Interns—set targets, run weekly 1:1s, conduct monthly performance reviews, ensure they are closing sales, and signing partnerships with enterprises that will bring in opportunities for revenue.
• Drive enterprise & partnership sales (corporates, aggregators, input suppliers, MFIs) that unlock material revenue.
• Coordinate closely with Finance and Accounts Lead on quotations, contracts, invoicing and collections to ensure timely cash collection.
• Build and enforce sales SOPs and handoffs to Customer Support, and produce weekly commercial dashboards for the CEO.
• Recruit, mentor, and expand the field sales and business development intern team, while also implementing processes and playbooks to improve conversion rates. Additionally, they will be required to use AI tools to develop learning and training content, develop the training content, train, and ensure they are up to speed.

Qualifications or requirements (e.g., education, skills)

Skills and Qualifications

• Education: Bachelor’s degree in Business, Agribusiness, Marketing, Sales, Commerce, or a related field.
• Experience: 3–6+ years of relevant experience with a proven track record in field and enterprise sales, including at least 1–2 years in a people management role.

• Achieve a monthly sales target of KES 5,000,000. This requires the installation of at least five solar dryers or greenhouses, each measuring 240 square meters, per month. These installations will be offered through our rent-to-own plan, designed to remove significant financial barriers for customers adopting our products and services.
• Own the sales pipeline, ensuring forecast accuracy and pipeline hygiene. This includes leading weekly reviews, coaching the sales team to meet targets, and refining the CRM by removing unqualified leads.
• Supervise, coach, and manage Agricultural Consultants (field sellers) and Business Development Associates/Interns—set targets, run weekly 1:1s, conduct monthly performance reviews, ensure they are closing sales, and signing partnerships with enterprises that will bring in opportunities for revenue.
• Drive enterprise & partnership sales (corporates, aggregators, input suppliers, MFIs) that unlock material revenue.
• Coordinate closely with Finance and Accounts Lead on quotations, contracts, invoicing and collections to ensure timely cash collection.
• Build and enforce sales SOPs and handoffs to Customer Support, and produce weekly commercial dashboards for the CEO.
• Recruit, mentor, and expand the field sales and business development intern team, while also implementing processes and playbooks to improve conversion rates. Additionally, they will be required to use AI tools to develop learning and training content, develop the training content, train, and ensure they are up to speed.

• Proven track record in field and enterprise sales
• People management
• Sales pipeline management
• CRM refinement
• Enterprise & partnership sales
• Coordination with Finance and Accounts
• Sales SOP development
• AI tools for content development

• Bachelor’s degree in Business, Agribusiness, Marketing, Sales, Commerce, or a related field.
• 3–6+ years of relevant experience
• At least 1–2 years in a people management role.