The Luke Hotel is a luxury hotel in Nairobi and the gracious host to prominent world leaders, renowned authors, and international celebrities. The Luke Hotel retains much of its historical charm while at the same time offering all the luxuries and amenities of a five-star hotel. Today, The Luke Hotel heritage character is preserved whilst offering modern hotel services and amenities to create Nairobi's best hotel experience. If you crave to enjoy the luxurious amenities provided by the best hotel in Kenya or taste world-class cuisines, then booking an accommodation here lets you achieve it.

Job Purpose

Leads the hotel’s commercial sales and marketing strategy, driving room, conference, banquet, corporate and leisure revenue while building market visibility and managing the sales, events, marketing and revenue functions

Key Responsibilities

• Develop and execute the annual sales and marketing plan aligned with hotel revenue and occupancy targets.
• Lead corporate, conference, events, leisure, travel trade and group-sales strategies.
• Direct Conference & Events Sales Managers, Corporate/Leisure Sales Executives, Marketing/PR Executive and Revenue Manager.
• Build and manage key corporate accounts, agencies, conference organisers and strategic partnerships.
• Drive utilisation and revenue from the hotel’s 16 conference/banquet halls through proactive pipeline development.
• Set sales targets, account plans, activity standards and conversion expectations for the commercial team.
• Work with the Revenue Manager and Front Office on pricing, demand forecasts, room inventory and market-segment strategy.
• Coordinate with F&B and Operations on conference packages, banquet pricing, event execution and client requirements.
• Oversee brand positioning, digital marketing, social media, PR, promotions and marketing collateral.
• Monitor competitor activity, market trends, lead sources, conversion, production by account and campaign performance.
• Prepare sales forecasts, budgets, monthly commercial reports and revenue-action plans.
• Ensure accurate contracts, credit terms, client handovers and follow-up on receivables in coordination with Finance.

Key Performance Indicators

• Room and conference revenue vs target
• Sales pipeline and conversion rate
• Corporate/account production
• Conference hall utilisation
• Market-segment and occupancy growth
• Marketing campaign ROI and lead gen

Qualifications

• Bachelor’s degree in Sales, Marketing, Hospitality, Business Administration or related field.
• 5–8 years of hotel sales/marketing experience with meaningful management responsibility.
• Demonstrated success in corporate sales, conferences/events, account management and revenue growth.
• Strong commercial negotiation, presentation, networking, forecasting and team-leadership skills.
• Knowledge of hotel revenue management, digital marketing, CRM/sales systems and market segmentation.
• Experience in a conference-heavy/full-service hotel environment is strongly preferred.

• Develop and execute the annual sales and marketing plan aligned with hotel revenue and occupancy targets.
• Lead corporate, conference, events, leisure, travel trade and group-sales strategies.
• Direct Conference & Events Sales Managers, Corporate/Leisure Sales Executives, Marketing/PR Executive and Revenue Manager.
• Build and manage key corporate accounts, agencies, conference organisers and strategic partnerships.
• Drive utilisation and revenue from the hotel’s 16 conference/banquet halls through proactive pipeline development.
• Set sales targets, account plans, activity standards and conversion expectations for the commercial team.
• Work with the Revenue Manager and Front Office on pricing, demand forecasts, room inventory and market-segment strategy.
• Coordinate with F&B and Operations on conference packages, banquet pricing, event execution and client requirements.
• Oversee brand positioning, digital marketing, social media, PR, promotions and marketing collateral.
• Monitor competitor activity, market trends, lead sources, conversion, production by account and campaign performance.
• Prepare sales forecasts, budgets, monthly commercial reports and revenue-action plans.
• Ensure accurate contracts, credit terms, client handovers and follow-up on receivables in coordination with Finance.

• Strong commercial negotiation skills
• Presentation skills
• Networking skills
• Forecasting skills
• Team-leadership skills
• Knowledge of hotel revenue management
• Knowledge of digital marketing
• Knowledge of CRM/sales systems
• Knowledge of market segmentation

• Bachelor’s degree in Sales, Marketing, Hospitality, Business Administration or related field.
• 5–8 years of hotel sales/marketing experience with meaningful management responsibility.
• Demonstrated success in corporate sales, conferences/events, account management and revenue growth.
• Experience in a conference-heavy/full-service hotel environment is strongly preferred.