Background information about the job or company

Avenews provides fast and reliable financing solutions for Kenyan agribusinesses poised for growth, serving as a trusted partner to fuel expansion.

The Sales Officer's purpose is to grow our business by acquiring new customers, commercializing existing partnerships, and driving complete, high-quality loan applications.

The Sales Officer acts as the Avenews Ambassador on the ground, representing the brand, engaging customers directly, and executing all field-level sales activities.

Responsibilities

• Prospect, engage and onboard new customers within assigned territories.
• Convert leads into complete, compliant loan applications.
• Activate and commercialize partner networks: agro-dealers, distributors, cooperatives, aggregators, etc.
• Guide customers in preparing accurate documentation and reduce application errors.
• Execute field ambassador duties during activations, trainings, and market engagements.
• Track and report pipeline performance, conversion rates, and market insights.
• Support loan activation and repeat usage initiatives in collaboration with operations teams

Key Performance Indicators (KPIs)

• Number of new customers acquired
• Quality and completeness of applications submitted
• Number of partner-driven applications
• Disbursement volumes (new + repeat)
• Activation rate of approved customers
• Repeat utilization rate
• Accuracy/timeliness of pipeline and field reports

Qualifications or requirements

• Diploma or degree in Business, Marketing, Agribusiness, or related field.
• Strong documentation and customer engagement skills.
• Ability to work with CRMs and digital tools.
• Willingness to travel extensively and be in the field daily.

Experience needed

• 1–3 years of field sales experience in fintech, microfinance, FMCG, distribution or agribusiness.

Personal Attributes

• Energetic, persuasive, and highly personable
• Target-driven and self-motivated
• Strong attention to detail
• Excellent communicator with strong follow-up discipline
• Able to work independently in fast-paced, field-based environments

• Prospect, engage and onboard new customers within assigned territories.
• Convert leads into complete, compliant loan applications.
• Activate and commercialize partner networks: agro-dealers, distributors, cooperatives, aggregators, etc.
• Guide customers in preparing accurate documentation and reduce application errors.
• Execute field ambassador duties during activations, trainings, and market engagements.
• Track and report pipeline performance, conversion rates, and market insights.
• Support loan activation and repeat usage initiatives in collaboration with operations teams

• Strong documentation and customer engagement skills.
• Ability to work with CRMs and digital tools.
• Excellent communicator with strong follow-up discipline

• Diploma or degree in Business, Marketing, Agribusiness, or related field.
• 1–3 years of field sales experience in fintech, microfinance, FMCG, distribution or agribusiness.
• Willingness to travel extensively and be in the field daily.
• Energetic, persuasive, and highly personable
• Target-driven and self-motivated
• Strong attention to detail
• Able to work independently in fast-paced, field-based environments