Company Overview

Complex Food Agro Limited is very proud of its professional team, which brings together experts in the field of agriculture and ecology. The company's specialists provide a high level of customer support at every step - from choice of bio-organic fertilizers and plant protection products to quality control of products grown on their basis

Role Overview

As a Senior Area Manager, you will be the face of the ECORIC brand in Kenya’s most productive agricultural zones. You are not just selling a product; you are providing a high-tech sustainable solution to the country’s leading flower exporters and tea estates. This role requires a strategic "Hunter" mindset with deep technical roots in Integrated Pest Management (IPM).

Key Responsibilities

Strategic Market Penetration: Lead the aggressive growth of ECORIC biofungicides within the Floriculture (Naivasha/Mt. Kenya) and Tea (Kericho/Limuru) sectors.

Key Account Management: Build and maintain high-level relationships with Farm Managers and Production Directors of Tier-1 estates.

Technical Field Excellence: Execute high-impact product demonstrations and field trials to prove efficacy against key pathogens.

Marketing Leadership: Design and lead regional field days, exhibitions, and technical seminars to position ECORIC as a market leader in sustainable farming.

Intelligence & Strategy: Provide real-time market feedback to the international team to refine pricing and product positioning.

Requirements & Skills

Experience: Minimum 7+ years of proven sales success in the Kenyan agrochemical sector (specifically Flowers/Tea).

Network: A pre-established, active database of large-scale growers and distributors in the target regions.

Technical Expertise: Strong mastery of Biofungicides, Crop Protection (CP), and Plant Nutrition. Knowledge of Global G.A.P. and export standards is mandatory.

Mobility: Must possess a valid driving license, car and a willingness for extensive regional travel.

Education: Degree in Agronomy, Horticulture, or Agribusiness (Post-graduate levels preferred).

Soft Skills: Exceptional negotiation power and the ability to work autonomously with an international reporting line.

Target Regions

Focus on high-value clusters: Lake Naivasha, Mt. Kenya region (Timau, Nanyuki), Nakuru, Kericho, Trans Nzoia, and the Kiambu/Thika corridor.

What We Offer

Full-time hybrid role, salary from KSh 150,000 + commission, with fuel and communication expenses covered.

• Strategic Market Penetration: Lead the aggressive growth of ECORIC biofungicides within the Floriculture (Naivasha/Mt. Kenya) and Tea (Kericho/Limuru) sectors.
• Key Account Management: Build and maintain high-level relationships with Farm Managers and Production Directors of Tier-1 estates.
• Technical Field Excellence: Execute high-impact product demonstrations and field trials to prove efficacy against key pathogens.
• Marketing Leadership: Design and lead regional field days, exhibitions, and technical seminars to position ECORIC as a market leader in sustainable farming.
• Intelligence & Strategy: Provide real-time market feedback to the international team to refine pricing and product positioning.

• Strong mastery of Biofungicides, Crop Protection (CP), and Plant Nutrition.
• Knowledge of Global G.A.P. and export standards is mandatory.
• Must possess a valid driving license, car and a willingness for extensive regional travel.
• Exceptional negotiation power.
• Ability to work autonomously with an international reporting line.

• Minimum 7+ years of proven sales success in the Kenyan agrochemical sector (specifically Flowers/Tea).
• A pre-established, active database of large-scale growers and distributors in the target regions.
• Degree in Agronomy, Horticulture, or Agribusiness (Post-graduate levels preferred).