Founded in April 2014, Moringa School plays a crucial role in developing and nurturing highly potential individuals who are passionate about technology and want to take a lead role in mobile and web development through equipping them with life long skills. Through our top quality teachers, to our intensive curriculum we are creating world-class developers i...

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Senior Sales Manager

Responsibilities

Revenue Growth and Budgeting

• Develop and execute the company’s B2C and/or B2B sales strategy to meet and exceed enrollment and revenue targets.
• Identify and convert leads from multiple channels (digital, referrals, partnerships, institutions, etc.).
• Lead, coach, and motivate the sales team to deliver consistent results through data-driven performance management.
• Build and manage relationships with schools, universities, and corporate training partners.
• Work with the marketing team to align lead generation and conversion strategies.
• Track sales performance metrics and report on conversion rates, pipelines, and revenue.
• Prepare, monitor, and report on budgets related to sales/admissions and customer experience initiatives.

Strategic Leadership

• Analyze existing sales and CX processes to identify and address gaps.
• Analyze CRM and CX data to inform strategy, forecast sales, and report on trends to leadership.
• Develop and implement scalable sales frameworks suitable for expansion into new geographies and verticals.
• Establish and monitor sales processes, trackers, and Service Level Agreements (SLAs) for the sales function.
• Collaborate with Product and Marketing teams to attract and enroll students aligned with new program offering

Leadership and Collaboration

• Recruit, train, and mentor a high-performing sales and CX team.
• Foster a culture of continuous improvement and customer-centricity within the team.
• Collaborate with product, academic, and marketing teams to align learner needs with business goals.
• Represent the voice of the customer in strategy and product meetings.

Stakeholder Collaboration

• Work closely with Tech and Data teams to streamline and automate sales processes.
• Strengthen the synergy between Sales and Marketing to optimize lead conversion

Process Automation and Data Analysis

• Ensure full automation of the sales function, enabling efficient data capture and analysis.
• Able to manipulate data using data analytics/data visualization tools such as Power BI
• Utilize dashboards and analytics to inform decision-making and improve customer journey touchpoints.

Customer Experience Enhancement

• Develop and implement strategies to improve customer interactions across multiple channels.
• Analyze customer feedback and data to identify pain points and enhance the overall customer journey.
• Design and enforce customer service standards to ensure consistent and exceptional service delivery.
• Train staff on customer-centric approaches and best practices to foster a customer-focused culture.
• Monitor key performance indicators (KPIs) related to customer satisfaction, retention, and loyalty, providing regular reports to senior management.

Qualifications

• Bachelor’s degree in Business Administration or a related field; a Master’s degree is preferred.
• 7+ years of experience in sales, ideally within EdTech, TechSales, education, or SaaS
• Experience in telesales and telesales management is essential.
• Experience using Power BI and other Data Analytic tools is essential
• Proven track record of managing teams and hitting ambitious sales targets.
• Strong track record of meeting or exceeding sales and retention targets.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in customer experience tools, CRM platforms, and data analytics software.
• Excellent interpersonal and communication skills to effectively guide prospective students through the admissions process.
• Flexibility to adapt to changing schedules and work in a fast-paced, startup environment.
• Passion for education, learning innovation, and student success.

• Develop and execute the company’s B2C and/or B2B sales strategy to meet and exceed enrollment and revenue targets.
• Identify and convert leads from multiple channels (digital, referrals, partnerships, institutions, etc.).
• Lead, coach, and motivate the sales team to deliver consistent results through data-driven performance management.
• Build and manage relationships with schools, universities, and corporate training partners.
• Work with the marketing team to align lead generation and conversion strategies.
• Track sales performance metrics and report on conversion rates, pipelines, and revenue.
• Prepare, monitor, and report on budgets related to sales/admissions and customer experience initiatives.
• Analyze existing sales and CX processes to identify and address gaps.
• Analyze CRM and CX data to inform strategy, forecast sales, and report on trends to leadership.
• Develop and implement scalable sales frameworks suitable for expansion into new geographies and verticals.
• Establish and monitor sales processes, trackers, and Service Level Agreements (SLAs) for the sales function.
• Collaborate with Product and Marketing teams to attract and enroll students aligned with new program offering
• Recruit, train, and mentor a high-performing sales and CX team.
• Foster a culture of continuous improvement and customer-centricity within the team.
• Collaborate with product, academic, and marketing teams to align learner needs with business goals.
• Represent the voice of the customer in strategy and product meetings.
• Work closely with Tech and Data teams to streamline and automate sales processes.
• Strengthen the synergy between Sales and Marketing to optimize lead conversion
• Ensure full automation of the sales function, enabling efficient data capture and analysis.
• Able to manipulate data using data analytics/data visualization tools such as Power BI
• Utilize dashboards and analytics to inform decision-making and improve customer journey touchpoints.
• Develop and implement strategies to improve customer interactions across multiple channels.
• Analyze customer feedback and data to identify pain points and enhance the overall customer journey.
• Design and enforce customer service standards to ensure consistent and exceptional service delivery.
• Train staff on customer-centric approaches and best practices to foster a customer-focused culture.
• Monitor key performance indicators (KPIs) related to customer satisfaction, retention, and loyalty, providing regular reports to senior management.

• Data analytics/data visualization tools such as Power BI
• Customer experience tools
• CRM platforms
• Data analytics software
• Excellent communication, negotiation, and presentation skills
• Excellent interpersonal and communication skills

• Bachelor’s degree in Business Administration or a related field; a Master’s degree is preferred.
• 7+ years of experience in sales, ideally within EdTech, TechSales, education, or SaaS
• Experience in telesales and telesales management is essential.
• Experience using Power BI and other Data Analytic tools is essential
• Proven track record of managing teams and hitting ambitious sales targets.
• Strong track record of meeting or exceeding sales and retention targets.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in customer experience tools, CRM platforms, and data analytics software.
• Excellent interpersonal and communication skills to effectively guide prospective students through the admissions process.
• Flexibility to adapt to changing schedules and work in a fast-paced, startup environment.
• Passion for education, learning innovation, and student success.