Responsibilities or duties

The Strategic Content Coordination Assistant works under the direct supervision of the Strategic Content Coordination Specialist (SCCS) or PAO designee, and has no supervisory responsibilities. Is responsible for the production of all visual and multimedia elements of Mission public engagement, including design, creation and/or acquisition of customized visual and multimedia content, which is disseminated online, in person or via traditional broadcast. Creates compelling visual content for all Mission outreach materials by assessing visual aspects of the Kenyan media environment, public preferences for visual content formats and dissemination channels, and the impact of Mission visual materials.

Implementation (70% of time)

Plans, designs, creates, and delivers all visual, written and multimedia elements for Mission engagement with targeted audiences in the Kenyan public, in a variety of formats required for dissemination through online (including the embassy’s online channels - website, social media), traditional broadcast, and in-person channels. Visual and multimedia content includes: video and audio material; storyboards; graphics; artwork; photos; photo galleries and similar visual and multimedia products as well as written content and narratives for specific content packages targeting social media campaigns, digital media as well as analysis on issues of interest to Mission Nairobi.

Strategic Planning, Analysis, Evaluation, and Recommendations (10% of time)

• Researches, tracks, and analyzes countrywide and regional digital trends to identify changing audience preferences for content structure and format, including graphic, video, photo and audio components. Working with the SCC team, tracks audience demographics, interests and information consumption preferences.
• Actively plans at least six months in advance to schedule production of multimedia and other digital products required for editorial calendar of policy priorities, as well as multiple products for the projected slate of Mission programs and activities. Working with Community Manager, analyzes impact of prior visual and multimedia products to fine-tune plans for future projects and initiatives; identifies performance objectives, assessment methods and outcomes for online engagement.
• Contributes to PD elements of Mission’s Integrated Country Strategy (ICS), annual Public Diplomacy Implementation Plan (PDIP), and Public Diplomacy Country Context (PDCC). Recommends equipment required for Digital Production (DP) capacity to support countrywide strategic content.
• Recommends best practices for visual and multimedia components of Mission external communication. Recommends innovative online engagement initiatives and campaigns focused on visual and multimedia communication skills for Emerging Voices and Established Opinion leader sectors. Develops procedures and checklists to facilitate LE Staff’s use of visual, audio and traditional products for public engagement Recommends appropriate contractors to the PAO when there is a requirement for professionally produced video content.

Intra- and Interagency Coordination (10% of time)

• Develops strong, collaborative working relationships throughout the Mission to expand awareness of the power of visual and multimedia material in creating compelling strategic content to support Mission objectives.
• Encourages information sharing across the Mission, to develop procedures for producing and sharing visual and audio content. Works closely with the Consular Section to ensure the embassy website is up to date and current for the Kenyan public. Actively supports Mission elements, including American Spaces and other PD Section staff, in developing visual and multimedia components of PD activities and projects; seeks input from PD and Mission colleagues in developing and producing, SCC stand-alone campaigns.

Administrative Functions (10% of time)

• Tracks license and equipment acquisitions to build and sustain Mission DP capacity, in collaboration with the SCC team. Maintains inventory of DP equipment, software and licenses. In coordination with the SCC team, maintains required office records and files, and ensures that DP contacts are included in Mission contact databases.
• Drafts office correspondence in English and Kiswahili, including proposals, scripts, audience preference trends and evaluation reports.
• Provides informal interpretation and translation from/to English and Kiswahili when required. Provides input for PD Tools and activity tracker to the Community Management Coordinator and SCCS.
• Serves as Grants Officer Representative (GOR) for grants supporting virtual exchange projects with responsibilities as indicated in the Delegation of Authority letter

Note: Job holder will perform other related duties as assigned

Qualifications or requirements (e.g., education, skills)

• All selected candidates must be able to obtain and hold a security certificate or a Public Trust security clearance.
• All selected candidates will be subject to a background investigation and may be subject to a pre-employment medical exam.
• Selected candidate must be able to begin working within a reasonable period of time upon receipt of agency authorization and/or clearances/certifications or their candidacy may end.

Education Requirements:

An associate’s degree or two years of full-time university studies in design, advertising, mass communications, or local equivalent is required.

Evaluations:

• You will be evaluated against the qualifications and requirements in this vacancy announcement.
• You may be asked to complete a pre-employment language or skills test.
• You must complete the application form and provide the required documents.
• Your application must address all the position qualifications and requirements including education, experience, language, and any knowledge/skills/abilities listed. If you fail to submit a complete application, then your application may be disqualified for this position.

Qualifications:

Experience:

This position requires a total of at least four years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising or mass communications purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.]

• Plans, designs, creates, and delivers all visual, written and multimedia elements for Mission engagement with targeted audiences in the Kenyan public, in a variety of formats required for dissemination through online (including the embassy’s online channels - website, social media), traditional broadcast, and in-person channels. Visual and multimedia content includes: video and audio material; storyboards; graphics; artwork; photos; photo galleries and similar visual and multimedia products as well as written content and narratives for specific content packages targeting social media campaigns, digital media as well as analysis on issues of interest to Mission Nairobi.
• Researches, tracks, and analyzes countrywide and regional digital trends to identify changing audience preferences for content structure and format, including graphic, video, photo and audio components. Working with the SCC team, tracks audience demographics, interests and information consumption preferences.
• Actively plans at least six months in advance to schedule production of multimedia and other digital products required for editorial calendar of policy priorities, as well as multiple products for the projected slate of Mission programs and activities. Working with Community Manager, analyzes impact of prior visual and multimedia products to fine-tune plans for future projects and initiatives; identifies performance objectives, assessment methods and outcomes for online engagement.
• Contributes to PD elements of Mission’s Integrated Country Strategy (ICS), annual Public Diplomacy Implementation Plan (PDIP), and Public Diplomacy Country Context (PDCC). Recommends equipment required for Digital Production (DP) capacity to support countrywide strategic content.
• Recommends best practices for visual and multimedia components of Mission external communication. Recommends innovative online engagement initiatives and campaigns focused on visual and multimedia communication skills for Emerging Voices and Established Opinion leader sectors. Develops procedures and checklists to facilitate LE Staff’s use of visual, audio and traditional products for public engagement Recommends appropriate contractors to the PAO when there is a requirement for professionally produced video content.
• Develops strong, collaborative working relationships throughout the Mission to expand awareness of the power of visual and multimedia material in creating compelling strategic content to support Mission objectives.
• Encourages information sharing across the Mission, to develop procedures for producing and sharing visual and audio content. Works closely with the Consular Section to ensure the embassy website is up to date and current for the Kenyan public. Actively supports Mission elements, including American Spaces and other PD Section staff, in developing visual and multimedia components of PD activities and projects; seeks input from PD and Mission colleagues in developing and producing, SCC stand-alone campaigns.
• Tracks license and equipment acquisitions to build and sustain Mission DP capacity, in collaboration with the SCC team. Maintains inventory of DP equipment, software and licenses. In coordination with the SCC team, maintains required office records and files, and ensures that DP contacts are included in Mission contact databases.
• Drafts office correspondence in English and Kiswahili, including proposals, scripts, audience preference trends and evaluation reports.
• Provides informal interpretation and translation from/to English and Kiswahili when required. Provides input for PD Tools and activity tracker to the Community Management Coordinator and SCCS.
• Serves as Grants Officer Representative (GOR) for grants supporting virtual exchange projects with responsibilities as indicated in the Delegation of Authority lette
• Job holder will perform other related duties as assigned

• Design
• Creation of visual and multimedia content
• Digital marketing
• Advertising
• Mass communications
• Advanced end user of industry standard desktop and mobile software applications
• Internet and related communications technologies
• Integration of visual content into web content management systems
• Portfolio of original work demonstrating visual and multimedia design competence
• English and Kiswahili drafting, interpretation, and translation

• An associate’s degree or two years of full-time university studies in design, advertising, mass communications, or local equivalent is required.
• At least four years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising or mass communications purposes.
• Extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into web content management systems.
• Ability to obtain and hold a security certificate or a Public Trust security clearance.
• Ability to begin working within a reasonable period of time upon receipt of agency authorization and/or clearances/certifications.