The Adaptis Group Africa, a market leader in growth and innovation through key portfolio companies across the continent.

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Telesales Associate

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

4 - 6 years

Location

Nairobi

Job Field

Media / Advertising / Branding , Sales / Marketing / Retail / Business Development

Responsibilities

• Lead Generation & Prospecting
  • Conduct structured outbound telesales campaigns across assigned markets and subsidiaries.
  • Identify, research, and build target prospect databases aligned to strategic sectors.
  • Generate qualified leads through cold calling, referrals, email outreach, LinkedIn prospecting, and campaign follow-ups.
  • Achieve daily, weekly, and monthly call and outreach targets.
  • Develop and refine call scripts tailored to each subsidiary’s offering.
• Lead Qualification & Opportunity Development
  • Engage prospects to understand business needs, budgets, timelines, and decision-making structures.
  • Conduct structured discovery conversations to identify fit.
  • Qualify leads based on predefined commercial criteria.
  • Schedule and support solution presentations or demos.
  • Prepare prospects for proposal submission by confirming scope and expectations
• Business Closing & Revenue Conversion
  • Follow through on opportunities from first contact to deal closure.
  • Handle objections confidently and negotiate within approved commercial frameworks.
  • Support preparation of quotations and proposals in collaboration with technical teams.
  • Proactively follow up on submitted proposals to drive closure.
  • Maintain visibility of deal progress and escalate high-value deals when necessary.
  • Ensure signed agreements and payment initiation where applicable.
• Pipeline & CRM Management
  • Accurately record all calls, meetings, and outcomes in the CRM.
  • Maintain an up-to-date sales pipeline dashboard.
  • Track deal aging and proactively revive stalled opportunities.
  • Provide weekly pipeline reports to Commercial Leadership.
  • Support revenue forecasting activities.
• Campaign & Event Support
  • Support execution of group-wide marketing campaigns.
  • Conduct pre-event prospecting to increase attendance.
  • Perform post-event follow-up and convert participants into sales opportunities.
  • Work closely with marketing to ensure campaign-to-conversion alignment.
• Subsidiary Commercial Support (Secondment Model)
  • When assigned to a subsidiary, the Telesales Executive will:
  • Align with subsidiary leadership on monthly revenue targets.
  • Drive solution-specific outreach.
  • Support upselling and cross-selling to existing clients.
  • Assist in reviving dormant accounts.

Requirements

Education

• Bachelor’s degree in Business, Marketing, Communications, or any related field.

Experience

• 4–6 years’ experience in tele-sales, account management, or business development, preferably in B2B or service-based industries.

• Conduct structured outbound telesales campaigns across assigned markets and subsidiaries.
• Identify, research, and build target prospect databases aligned to strategic sectors.
• Generate qualified leads through cold calling, referrals, email outreach, LinkedIn prospecting, and campaign follow-ups.
• Achieve daily, weekly, and monthly call and outreach targets.
• Develop and refine call scripts tailored to each subsidiary’s offering.
• Engage prospects to understand business needs, budgets, timelines, and decision-making structures.
• Conduct structured discovery conversations to identify fit.
• Qualify leads based on predefined commercial criteria.
• Schedule and support solution presentations or demos.
• Prepare prospects for proposal submission by confirming scope and expectations
• Follow through on opportunities from first contact to deal closure.
• Handle objections confidently and negotiate within approved commercial frameworks.
• Support preparation of quotations and proposals in collaboration with technical teams.
• Proactively follow up on submitted proposals to drive closure.
• Maintain visibility of deal progress and escalate high-value deals when necessary.
• Ensure signed agreements and payment initiation where applicable.
• Accurately record all calls, meetings, and outcomes in the CRM.
• Maintain an up-to-date sales pipeline dashboard.
• Track deal aging and proactively revive stalled opportunities.
• Provide weekly pipeline reports to Commercial Leadership.
• Support revenue forecasting activities.
• Support execution of group-wide marketing campaigns.
• Conduct pre-event prospecting to increase attendance.
• Perform post-event follow-up and convert participants into sales opportunities.
• Work closely with marketing to ensure campaign-to-conversion alignment.
• Align with subsidiary leadership on monthly revenue targets.
• Drive solution-specific outreach.
• Support upselling and cross-selling to existing clients.
• Assist in reviving dormant accounts.

• Cold calling
• Referrals
• Email outreach
• LinkedIn prospecting
• Campaign follow-ups
• Call script development
• Discovery conversations
• Lead qualification
• Objection handling
• Negotiation
• CRM management
• Pipeline management
• Revenue forecasting
• Marketing campaign support
• Upselling
• Cross-selling

• Bachelor’s degree in Business, Marketing, Communications, or any related field.
• 4–6 years’ experience in tele-sales, account management, or business development, preferably in B2B or service-based industries.