Background

Founded in 1978 as a manufacturer of super enameled copper winding wire, Coast Cables is a fully-fledged cable production plant operating on a large scale with over 35 years of presence in the industry. We are committed to our strict principles, focusing on producing safe & high-quality cables, meeting customer satisfaction, and catering to countrywide connectivity demand.

Job Purpose

The role involves managing sales & marketing activities from within the office, engaging with clients via phone, email, and walk-ins, and ensuring excellent customer service while meeting sales targets. This position is ideal for someone with strong communication skills, product knowledge, and a passion for building long-term client relationships. Having good marketing skills to plan and boost sales.

Academic and Professional Qualifications

Bachelor's degree or Diploma in Business, Marketing, Electrical Engineering, or a related field

Minimum of 3 years of experience in sales or customer service, preferably in the cable, telecom, or electrical industry.

Strong knowledge of cable products (electrical cables like Domestic, Industrial copper armoured and non-armoured, Flexible cables, Aluminium Cables, Solar Cables, etc.).

Excellent communication and negotiation skills.

Ability to work independently and as part of a team.

Proficiency in MS Office and CRM software.

Experience with graphic design will be an added advantage.

Skills and Competencies

Customer-oriented mindset with problem-solving ability.

Results-driven with a proactive approach to sales.

Strong organizational and time-management skills.

Ability to explain technical products in simple terms.

• Handle inbound inquiries from customers regarding cable products and services.
• Provide detailed product information, pricing, and technical specifications.
• Assist walk-in clients at the showroom or office.
• Generate leads through cold calling, referrals, and follow-ups.
• Prepare and deliver sales quotations and proposals.
• Negotiate terms and close sales to meet or exceed monthly targets.
• Maintain relationships with existing clients to encourage repeat business.
• Track customer orders and ensure timely delivery.
• Resolve customer complaints and provide after-sales support.
• Maintain accurate records of sales activities in CRM systems.
• Collaborate with logistics and technical teams to ensure smooth service delivery.
• Prepare weekly and monthly sales reports for management.
• Distribute & keep track of marketing materials such as posters, brochures, flyers, and catalogues.
• Update website content – ensuring clear presentation of products, news, and campaigns.
• Create digital campaigns and visuals for platforms like LinkedIn, Facebook, email newsletters and social media graphs.
• Support organization of trade fairs, factory open days, and customer engagement events.
• Liaise with production and quality departments to ensure marketing content reflects actual specifications and standards.

• Excellent communication and negotiation skills
• Ability to work independently and as part of a team
• Proficiency in MS Office and CRM software
• Experience with graphic design will be an added advantage
• Customer-oriented mindset with problem-solving ability
• Results-driven with a proactive approach to sales
• Strong organizational and time-management skills
• Ability to explain technical products in simple terms

• Bachelor's degree or Diploma in Business, Marketing, Electrical Engineering, or a related field
• Minimum of 3 years of experience in sales or customer service, preferably in the cable, telecom, or electrical industry
• Strong knowledge of cable products (electrical cables like Domestic, Industrial copper armoured and non-armoured, Flexible cables, Aluminium Cables, Solar Cables, etc.)