Rafiki Microfinance Bank is a place where creativity and positive ambition are infectious. We are restless to win, to meet the changing needs of our customers and unlock growth opportunities.

Senior Officer – Brand, Marketing and Communications

To devise impactful communication strategies, lead advertising initiatives, and manage end-to-end promotional campaigns. You'll also drive our social media presence, craft compelling copy, and handle media relations & event activations.

Roles and Responsibilities

• Develop & execute impactful communication campaigns
• Manage sponsorships, events & vendor partnerships
• Drive social media, copywriting & PR growth

Key Requirements

• Bachelor's degree in Communication, Marketing, or a business-related field (a CIM qualification is an added advantage).
• At least 3 to 4 years of experience in communications, marketing, or a related corporate function within an established organization.
• Solid understanding of the relevant legal frameworks, specifically the Banking Act, Microfinance Act, and CBK prudential guidelines.

• Develop & execute impactful communication campaigns
• Manage sponsorships, events & vendor partnerships
• Drive social media, copywriting & PR growth

• Social media management
• Copywriting
• Public Relations
• Event management
• Media relations
• Communication strategy development
• Advertising initiative leadership
• Promotional campaign management
• Vendor partnership management
• Understanding of Banking Act, Microfinance Act, and CBK prudential guidelines

• Bachelor's degree in Communication, Marketing, or a business-related field
• CIM qualification (added advantage)
• 3 to 4 years of experience in communications, marketing, or a related corporate function
• Solid understanding of relevant legal frameworks (Banking Act, Microfinance Act, CBK prudential guidelines)